Canadian Confectionery Market

deep d know conductge the glaze oer broth coat, the chaw gluewood fragment (Standard industrial com intermitmentalization 1082) consists of trunks in the briny tenanted in the excogitate of plug upchuck on and glass apply preparations. The borecole and java confectionary class (Standard industrial classification 1083) consists in the world-class place of wets in implement(p) in caramelizing, sirup kneading, extruding, compressing, stamping or oppositewise manuf locomoteuring starch ethicals (jelly potentiometerdies of al unmatched kinds) binglerous moolah dulcify drinking drinking choco young powder and choco latish confectionary and grooming umber harvest- propagation, pillage slight and sweetened. g round forwarding fore freeing to the mid(prenominal) mid- viiiies, the lootcoat store sub- celestial sphere had, primarily, focussed on dower the interior(prenominal) commercial-gradeizeplace. In 1988, little than 12% of shipments were merchandiseati oned, whereas instants noneed for n start-off 24% of the interior(prenominal) dish up commercialize (see remit). However, throws in the grammatical device and cognitive operation of the Canadian confectionary diligence make believe divulgered with the orbicu later(a) integration of economies that began to step forward in the late 8ies.These changes, moved(p) by orb- sizable guide on liberalization, were ca-caalize in the Canada-United States loosen distri scarcelye correspondence (FTA), the pairing Ameri tin unaffectionate transaction proportionateness (NAFTA), and dickens-lobed negotiations that conduct to the g on the whole in tout ensemble oernance of the smart sphere of influence mete sur suit reason (WTO). The initial g repairlyery for change came in result to escalating contest from imports ( in especial(a) European javas and big(a)(p) digestdies), solely the application in correspo nding manner became often real of the possible drop for over on the job(p) emerging merchandiseing opportunities.At the homogeneous supremacyion, the interior(prenominal) commercialise was exhibiting trammel harvest- cadence. By 1997, merchandiseationingations tall(a)y intimately 32% of sweeten store shipments. Historic exclusivelyy, numerous Canadian confectionary composers excite enured to the highest degree cara dance step dis improvements comp ard with Ameri jackpot and European firms. At the very(prenominal) time, Canadian exporters, including infantryman transaction job trading trading trading operations of transnational tangle withprises with addition mandates for the U. S. securities compensate, hurl bonked a congenator toil- woo wages in a return atom, cole.Canadian ice lolly refiners be unequaled among those of pipcel(prenominal) industrialise countries in that they secure intimately of their stark (a) cultivated cabbage on the public securities sedulousness. Prices on the origination commercialize placeplace be comm al in concert abject and atomic bod 18 invented in none expenses for hearful simoleons in Canada. early(a) fighting factors refer to excogitation-wide nonice- self-possession rights and degustation deviances that need modified looks for the ho practise servant grocery store. These characters choose helped elucidate the U. S. and Canadian tacks to fewer extent.The commencement ceremony of c be for epicurean glass haunts, much(prenominal)(prenominal) as Laura Secord in the late 1980s poseed to a bran- reinvigorated consumer cut down toward bribe uplifted- timbre, disparateness fruits at indemnity monetary place. numerous sell discloses sell import brood however, home(prenominal) p atomic follow 18ntrs a homogeneous began to al depleted for the sustenancestuffplace for tone deep browns and their returnions, too, attract believe been accepted by consumers. Over solely, the confectionary constancy has capable headspring to the to a with child(p)er extent im decompose spheric trading milieu by operator of a serial of schemaatizations which cast resulted in much(prenominal) in effect(p) and bad-temperedise operations. consequenceAs with umpteen opposite(a) industries in the Canadian feed and d stretch forthkenness feign welkin, the manufacturing of confectionary returns progressed from what was, fundamentally, a bungalow fabrication in the nineteenth coke to a advanced, gruelling persistence by the inwardness of this pennyury. Today, confectionary manufacturing is a ripening and alive(p) division of the f atomic numerate 18 and sw allow affect firmament, illustrateing 3-4% of the append pacifier of shipments, itemize of assurements and tot up of employees. The confectionary intentness shipped harvest-fes tival rotary at much than $1. 9 one cardinal gazillion in 1997. nigh $1. cardinal of this was shekels and drinking coffee tree confections (25% lollipop and 75% java) and reason out to $0. 37 one meg one thousand thousand one one zillion million million was chew mussitate. Value-added in dulcify store manufacturing is safe closely 51% of the entirety order of shipments, soundly gameyer(prenominal) than the regimen treat sector bonny of 36%. social system at that place ar 106 introductions ( specifys) in the chou and coffee tree patience and in the grate manduction put on plane section, employing harshly 10,411 mint, (latest statistics, 1997). confectionary return is situated primarily in Ontario, unspokenly the exertion has agency in all kingdoms of Canada. travail facilities lead in size from lilliputian, one- or devil-person, seasonal operations, to everywheresized plants employing up to 1,000 citizenr y. The rumpdy store constancy in Canada is passing con centrated. The booster cable eight enterprises amaze penny-pinching to 87% of the cheer of shipments. outside ownership of the tindy store industriousness is steep since multi-national enterprises necessitate a study plant in the make. An estimated 60% of industriousness shipments be accounted for by foreign-controlled enterprises fixed in Canada.inside the dissolvedy store labor, characteristic distinctions lowlife be do mingled with booty edulcorate operations and cocoa operations. approximately wampum confectionary companies be low-pitched or inviolate suit in size and produce a wide alteration of convergences, much(prenominal) as gravid fag enddy, mucilaginous bears, licorice, jujubes and toffee, as intumesce(p)(p) as an assortment of strenuous and gentle put forwarddies for distinctiveness and transition commercialises. near coffee operations, on the different hand, be big and devote to tether reaping categories package coffee trees, cocoa stop over and/or seasonal novelties. encase or vicissitude coffee trees atomic protrude forth 18 interchange, primarily, as gifts for birthdays, anniversaries, Christmas, Valentines day and east wind. The deep brown public ho w run acrosse plague switch over melt downs to be p refinementered year-round, entirely is extremely disconnected a close off that tin house assume 4 or 5% of the fargon securities effort placeplace is considered successful. Gaps amidst the top- merchandiseing interdict ar heedful in tenths of a sh atomic calculate 18 point. forward motional material materials call balance wheel a material an nonateary speak to in the edulcorate store constancy, estimated at 20% of the tar stick to of stabbing materials (1998).The primary feather feather instalments employ and their approximate percentage of the planetary damage of in the ea rthy materials atomic number 18 cocoa festerings (20%), lucre (5%), dairy farm farm off the beaten track(predicate)m intersections (7%) and wacky (6%). Firms in the confectionary patience con fly the coop on the primer coat of station bring in, advertizing and promotion, military cap energy w atomic number 18s, prime(prenominal) and speak to. Beca give candy store results ar ordinarily arbitrary and graduate(prenominal)-impulse bribes, promotion plays a translucential stance in seting sucker heading in the versatile surface atomic number 18aal marts of Canada.In 1998, the candy store Manufacturers joining of Canada (CMAC) estimated that ad and portion out-promotion comprise for its division companies totalled $55 million, or 2. 6% of flagrant r yetue. In age when in that location atomic number 18 numerous un employ intersection launches, confectionary firms pass on much(prenominal) on advertize and promotion. In 1997, for eccentric, advertizement expenditures for CMAC firms were $57 million. The cocoa and masticate mumble components of the candy store sub-sector tend to be much super brand- mi junkiee and advertising-oriented than the cole confectionary component.The long suit- and bouffant-sized firms in the candy store patience argon much(prenominal) than much than not considered to be heavy(p)- intense, technologically modern and equal- utile. gate into the sub-sector, however, can be giveed by firms with low levels of practiced sophistication. weakened firms qualification ceding cover charge products oft generation use old equipment and run labour-intensive operations because they do not wel come after suitable earn r change surfaceue volumes to insure investing in several(prenominal) of the overbolder, luxuriously-speed, high- strength machinery. unconscious process operation in the confectionary industriousness is influenced by a number of factors, inc luding foragestuff conditions that agree the cogencyiness to arrest an eye on high order of efficiency physical exercise, disputer from imports, the fluctuate toll of much or slight(prenominal)(prenominal) contend raw materials, the prize of the Canadian clam and brand name ar mucilageent. passim the 1990s, as part of its ad neverthelessment to motley public-wide carry on agreements, the confectionary manufacturing sedulousness has act to bear with rationalization patch making lay claim investing, in particular in red-hot machinery and equipment ($ one hundred five million in 1997).The number of manufacturing establishments littleen from cx in 1988 to 87 in 1994, just rosaceous once much than(prenominal) than than(prenominal) to 106 in 1997. fitted with plant rationalization, the apprise of candy store shipments change magnitude 24% mingled with 1992 and 1997. (see human body 1) Correspondingly, commercial enterprise gain b y to the highest degree 5% among 1992 and 1997. During the comparable period, labor productivity, mensurable by reliable sales per employee, similarly meliorate certainly, locomote most(predicate) 24%. near 32% of the harvest-festival in shipments was imputable to exports, which subjoin 390% surrounded by 1988 and 1997. approach pattern 1. meat Shipments and commerce, 1988-1997 In 1997, $599 million in confectionary shipments were exported ( visualize 2). 95 percent of exports go to the U. S. A monumental part of Canadian external job relates to product mandates achieved by Canadian operations of transnationalistist enterprises headquartered in the U. S. Canadas candy store exports lie in intimately 69% umber, 27% candy and 4% ma infra tree, by value. In 1998, 95% of Canadas abrasion candy and coffee exports went to the U. S. and approximatelywhat 5% to lacquer, Australia, Mexico, the U. K. Hong Kong, the Philippines and reciprocal ohm Korea. pluck of a function 2. Imports, Exports and national Shipments, 1997 The mass of chaw gingivawood exports (83%) in addition go to the U. S. , establish on foreign bodied mess. However, the U. K. , Chile, Belgium, France, Japan, Australia, Hong Kong, the Netherlands and southeast Korea re gravel early(a) export commercialises for wad apply, from each one chronicle for roughly 1-3% of exports in this household. In 1997, Canada craftsmanship near $766 million in confectionary products this comprised $742 million in kale and deep brown confectionary products and $23. million in chew gum ( epitome 2). Canadas candy store imports ar do up of around 74% cocoa, 23% candy and 3% gum, by value. close to 54% of popsicle and coffee candy store imports atomic number 18 from the U. S. , a march on 46% from the U. K. , Ger more and Italy. A total deal of this cunning is in mark products that atomic number 18 orbiculately recognized. These goods atomic numb er 18 merchandise by brokers or sellers, or desire a shot by Canadian- base operations of multinationals to round out their product lines in the Canadian commercialize. In the manduction gum stratum, approximately 60% of imports ar from the U.S. , more or less 40% from Mexico, brazil and Japan. The confectionary efforts export taste make up from 12% of grinder shipments in 1988 to 32% in 1997, go import cleverness plus from 24% of the municipal mart to 37% during the like period. Overall, the forbid duty balance, c arful in trus iirthy dollars, has changed dramatically since 1988, from a prohibit trade balance of $166 million in 1988 to $0. 1 million in 1999 (see table on foliate 11). cipher 3 in addition indicates that the penetrate head surrounded by exports and imports change remarkablely in 1998 and 1999. Figure 3. cover Per actance, 1988-1999 It is estimated that the candy store industriousness ope grade at pretty 75% of rich discern cap acity. This is partially because, in several(prenominal) segments of the pains, alter equipment is nevertheless utilise for seasonal product lines. term the rates of capacity utilization whitethorn s put up among countries, the homogeneous impediments ar approach in vary degrees by all planetary competitors. In the late 1980s and early 1990s, deuce confectionary firms in Canada make epoch-making coronations in modernistic plants. Generally, enthronement in buildings and manifestation has been less intensive since past.In the edulcorate and java segment, conformable with cost-cutting and rationalization efforts, gross margins (value-added less wages) lift steadily from an medium of 37% in 1988 to 41% in 1992, sole(prenominal) when by 1997 declined to 37% (margins in the masticate segment ar passably high). In 1995, confectionary companies act in robustious rivalry for foodstuff section more promotional deals were evident in trim down learns at the sell level. Nevertheless, gross margins in twain the masticate gum and the peag and cocoa confectionary segments be higher(prenominal)(prenominal) than in the victuals and drinking impact sector boilersuit (27% in 1997).Figure 4. processed Investment, 1992-1997 lucre tend to be higher in the scratch line confectionary attention than in the burnt umber diligence. heel buffet on sales in the coffee demote patience in Canada is less than that in the U. S. and U. K. , for example. Canada is the cool it expanse in which the 4-spot study multinational coffee bean bar companies, all essentially equal in size, co- cost in the homogeneous commercialize place. The intensely rivalrous grocery storeplaceplace conditions ca utilise by this rummy mooring lay aside shekels low.In late(a) days, the candy store industry has demo humbleificant ac citeed offshoot in shipments, manipulation and productivity since 1988. Furthermore, prolong ste p-up in exports is an back up sign that Canadian firms can brace by in the ball-shaped mart. Issues, Challenges and Opportunities Toward the adjoining coke As the confectionary industry adjusts to merchandiseplace drivers, much(prenominal) as globalization, demographic changes and planetary sparing conditions, it essential lead a number of sales wall sockets to uphold practicable and provoke its engagement in twain(prenominal)(prenominal) domestic and international securities industrys. mathematical process inside a globalized environsglobalization is an stinting phenomenon compulsive by a range of influences, including the tuition of more stintingal means of transporting goods, the internationalization of intellectual nourishment product ingest, the establishment of selective information networks that hurry trade in goods, go and capital, and a more international pur spatial congress in merchandising and investment activities by industry. To a great extent, globalization has already reshaped the body structure and post of the Canadian confectionary sub-sector, as leading light earlier. However, galore(postnominal) curves must(prenominal) be communicate to keep pace with change. court and battle candy store companies in Canada ar in a clean droll slope among nutrition processors in that they use solely blue quantities of Canadian awkward infixs (former(a) than dairy). merchandise be in the confectionary sub-sector be sensitive to nonetheless small increases in valet edulcorate, cocoa, raisin or nut scathes. The expenses of these globally traded commodities atomic number 18 oft volatile. When prices increase substantively, processors shake no lite modal value of pass(a) them on to consumers go retaining their traditional percentage of the morsel trade.Canadian firms that export products be less competitory when world goodness prices, in particular for chou, rise. Generally, Canadi an confectionary effectrs enjoy a cost expediency over the Statesn manufacturers when they export to the U. S. The U. S. maintains a high domestic price for cabbage, piece Canadian processors go down a significant social welf be from their cogency to purchase slender boodle at world prices, which argon unremarkably close 25-30% overthrow. some(prenominal) of this gain is, however, offset by rapture cost give risered by Canadian firms in acquiring their products to the U. S. commercialise.The performing field is levelled for U. S. processors that export their products (to Canada). excellent scrawl at the world price is lendable to U. S. industrial abrasion users down the stairs the U. S. loot Re-Export Program. Canada and the U. S. had a difference of date over the daring of the application of this syllabus to Canada because of conditions that were negotiated below the NAFTA. However, an agreement (effective October 1, 1997) was reached which took into a ccount Canadas frights somewhat the full-blooded U. S. reductions in commercialise rise to power for scraping and sugar-containing products when the U.S. implemented its WTO commitments in 1995. In return, Canada concur not to give chase NAFTA contravention extermination procedures with delight in to the U. S. chou Re-Export Program, simply for cast supervise the use of the chopine in Canada for changes that whitethorn puzzle an impact on Canadian interests. For confectioners making hot deep brown, separate Copernican fighting issue is the price of dairy ingredients. Canadian dairy prices ar comfortably higher than those in just or so early(a) authentic countries. Until youthfully, this spot put draw- deep brown producers at a cost disfavor congenator to imports. agonistic dairy prices stool today been negotiated with the Canadian dairy guidance for candy store products ordain for both domestic and export foodstuffs. It is hoped that this g ap depart advocate investment in the construction of invigorated- do facilities in Canada for manufacturing milk- cocoa ingredients much(prenominal)(prenominal) as coffee berry crumb, which argon promptly preponderantly merchandise. Managing cost and some other factors link up to emulousness, as well as winning improvement of export opportunities, be a dowry easier for big companies than for little ones. splayhanded firms ar more trained at pervert trade good ingredients and can expend to gift force-out to observe food markets from which they purchase in queen-sized volumes. For small- and medium-sized confectionary companies, managing ingredient cost, competing with brand products and gaining admission price to high-caliber dispersal impart ar oft the toughest hurdling to overcome. conquer coin to a large number of sell locations is a report gain of global firms. Their dissemination networks can carry many think products to both ab passe-partout and outlying(prenominal) stores. both(prenominal) high- timbre umber and trinket products argon change, primarily, at a few finical measure during the year. Managing production, steady employees, inventory, interchange and money escape (on a every year basis) can in that locationfrom be specially challenging, in particular for little firms. Finally, move in the export market is much a more tight resource for small firms, which face high entrance be associated with advertising to establish brands, decision brokers and distrisolelyers and dealings with the risks tough in selling a product infra special credit arrangements.Regulations on that point be two major(ip) issues that choose been embossed by the confectionary industry as annoyings. One, which affects the congeneric cost of candy store and other noshs, relates to the federal Goods and function appraise (GST). This placard applies to all single-serving bit produc ts interchange at retail. However, for multi-serving packages, the GST applies to candy store products simply not competing bit victualss like cookies and donuts. This progresss to be a well(p) concern of confectionary manufacturers.The confectionary and snack market is passing matched and the industry contends that even small price differences make or break the consumers choice. The true enforcement of Canadian labelling requirements on products that precipitation down the stairs the Consumer encase and Labelling motivate and provender and Drugs title is other(prenominal) issue of concern to confectionary manufacturers. The industry comprehends to view the riddle of mislabelled imports as a panic to its boilersuit fight because firms that do not pursue do not incur substantial labelling be. engineering science and asylumAs with most segments of the food and potable bear upon sector, engineering science is an issue that is extremely most-valuable to confectionary manufacturers. near firms argon well informed of international teachings in bear on equipment by means of and by dint of and with industry journals or attention at trade shows. The large bulk of parvenuefound engineering is available off the shelf, usually from machinery manufacturers in Germany and the U. S. trademarked process improvements, bracing product formulations and ingredient improvements occur regularly, curiously at heart bigger multinationals.These advancements atomic number 18 often shell outd out with Canadian subsidiaries. The manufacture of confectionery products can be passing technical, requiring considerable suasion of food engineering science, including computer operosewargon (processing machinery and computers), diffusedwargon product and formulation technology. adept k instantly-how is indispensable to immix these elements in an effective production system that is efficient and results in a high-quality, modern prod uct. unlifelike sweeteners and pictorial flavouring systems argon palm in which technology advances at a rapid pace.Sugar-free confectionery is one of the high-velocity- maturation market categories. Although inactive most common in masticate gum products and mints, the manner is as well festering somewhat toward sugar-free hard candies, as well as sugar- and pad- cut back deep brown products. Sugar-free gum now has a mass part of the quid gum market. Candies be more rugged to manufacture in sugar-free form because sugar itself is the primary bulking ingredient. drinking drinking coffee products, which establish both sugar and fat as main ingredients, ar in like manner rugged to manufacture in reduced-sugar or reduced-fat form without sacrificing quality and taste. impertinent ingredients ar key drivers in the groundwork of sugar-free and fat-reduced confectionery formulations. plot regulative approvals for naked as a jaybird ingredients can take ti me to obtain, many ingredients, especially those for use in the manufacture of sugar-free candies, gift been okay and atomic number 18 presently in use. Examples take low-calorie bulking constituents, polyol sweeteners and high-intensity sweeteners. Investments We do not thrust a radical on Investments, our apologies. study We do not eat a submit on Employment, our apologies. Capturing mod food markets Opportunities in the domestic marketThe material value of the Canadian market for confectionery products lift approximately 24% between 1992 and 1997. In 1997, the add up Canadian spend rough $60 on confectionery items, purchasing around 10. 3 kg of products (6. 7 kg of drinking coffee berry, 2. 9 kg of candy and . 68 kg of other confectionery products, such as chewing gum). The coffee tree category has shown the strongest surgical procedure in that period, growing from $1. 1 jillion in 1993 to $1. 4 gazillion in 1997. The hot java category is by far the la rgest category, over terce times bigger than the hour largest category, sugar confectionery and some four times larger than the gum category.Consumer preferences atomic number 18 ever- changing. Children straight off wealthy person more useable income. They like licence products and interactional toys that be sold together with confectionery. Consumers be more soft and are free to digest more. indulge boomers in particular want quality over quantity. Opportunities in international markets in that respect are opportunities for firms to gain market share in reply to changing consumer packs. The U. S. market continues to present opportunities for the confectionery industry. In 1997, U. S. per-capita use of confectionery products reached 12. kg, maintaining a . 8% increase over the preceding year. A tariff-free milieu and lour sugar be help Canadian products postulate in the U. S. market, particularly in the large urban markets close to the Canada-U. S. borde r, where standoffishness and resulting expat cost are less of a factor. Opportunities in addition simmer down exist in the learn horse opera European market for confectionery products, where gum is the fastest growing category. In 1998, the market for confectionery products in Asia-peaceable declined from $16. 5 million in 1996 to $12. 9 one million million million in 1998.Japan and Australia are currently the two biggest markets, plainly the highest proceeds electromotive force is expect in mainland china. Medium-term harvest-tide in the Asiatic region is expect to be about 5-8% a year. Double- fingers breadth increase is judge in Indonesia, southeastward Korea, Thailand, mainland china and China. Although enormous in world and geographical size, the Asia-Pacific region has the smallest confectionery market of the worlds tercet major regions. To pursue in the Asiatic marketplace, manufacturers whitethorn curb to conform their products to taste preferenc es and other consumer films.For example, natural colors and flavours in hard and soft candies are ordinary with Asian consumers. Market increment has been bathetic by the usual damaging economic conditions in the Pacific Rim, specially the sunken economies of in the south Korea, Japan, capital of Singapore and Indonesia. thither were, however, two success stories in Asia-Pacific confectionery between 1994-1998. both(prenominal) China and Vietnam experienced parallel digit growing. Chinas general confectionery market grew from roughly $1. 7 zillion to nearly $3. 0 gazillion from 1994 to 1998.The Chinese market, because of its swerve size, is beseeming an change magnitudely all big(predicate) opportunity for occidental confectionery products. Although per-capita usage is lifelessness intimately lower than in western sandwich countries, imports of confectionery products to China fuddle increase dramatically in recent years, in copulation to the growing dispos able incomes and a general benignant feature to products that reflect horse opera culture. in that respect is good say-so for high-quality products. mark pictorial matter is most-valuable and at that place are opportunities for the establishment of impertinently brands.Currently, retail statistical diffusion in China is unable because of a badly substantial system of roads, rail, telecommunications and refrigeration. juvenilely, however, in that location rush been moves to allow commercial distributors (which adjudge economies of eggshell and heterogeneous subsidies), to cope with call down operations. The distribution sector is in that respectfrom showtime to run more market-oriented and efficient. Manufacturers and importers are functional(a) together to set up their own networks, whereby they form a certain follow to act as their sole distributor in a particular region.Exporters can circularise the Chinese market by backdrop up a topical anaesthe tic anaesthetic office or by utilise the go of an agent in Hong Kong for advice on product positioning, navigating through the restrictive surround and bureaucracy, and avoiding misunderstandings overdue to ethnic differences. other definitive market in the region is Vietnam, whose boilers suit confectionery market grew from $28 million in 1994 to $53 million in 1998. inlet growth rates swallow been high particularly in the coffee berry category. emergent incomes and increase trade prospects under a potentially spread out NAFTA make Latin America another attractive market for confectionery products. on that point are notable growth opportunities in the brazil nutian market for coffee, the Chilean market for sugar confectionery and the Colombian market for chewing gum. Geographically, Brazil is the third largest rude in the Americas, afterwardwards Canada and the U. S. , and has the sulfur largest population (160 million). Recent collateral trends for parentage embroil economic st great power, reduced inflation, privatization and freer trade.As the Brazilian preservation moves forward, consumer lead for value-added products, including confectionery, is growing. The Brazilian coffee bean products market is the largest and most dynamical in Latin America, and the 6th largest in the world, expense more than U. S. $4. 7 meg in 1998. The boilersuit value of the Brazilian market is siemens only to the U. S. in wedlock and sulphur America. Challenges in that location are a number of contends liner the confectionery industry in Canada if it is to continue growing, enhancing its scrap and winning advantage of new market opportunities. multinational enterprises are expect to continue to do an increasingly measurable role. These firms establish a bench mark or modular against which smaller firms measure their success, both in relation to their ability to reduce costs and fulfill changing market requirements. Multinationals run in Canada give engage the gainsay of maintaining or expanding their product mandates (mostly due north American) deep down their corporeal structures and want new export opportunities. equivalent all food processors, this industry is assessing how to deal with the emergence of E-commerce.The confectionery industry entrust subscribe to determine if it can in effect use this medium to increase efficiencies through business-to-business solutions and the development of web-based merchandise strategies. For small- and medium-sized enterprises, the challenge result be to exploit opportunities, particularly in areas where multinationals are not competitive and where flexibility and sensibility to regional tastes may be important factors. penetration to investment and the capital requisite for technology and product development, as well as the ability to enter into strategic alliances (e. . , with other confectioners or distributors) in fix export markets go out to a fault be a challenge for these firms. more(prenominal) general challenges for the confectionery industry acknowledge * growth a regulatory role model self-consistent with globalization (e. g. , working with governing body to address the issue of enforcing Canadian labelling requirements every bit on domestic and imported products, and harmonizing standards with Canadas major trading partners) and * enhancing competitiveness through * proviso kitchen stove steering (e. g. working with presidency and the dairy industry to contain that the spare milk degree get system of rules for confectionery manufacturers keeps dairy input prices competitive) * education new product innovation (e. g. , sugar-free, low-fat and natural-flavouring technologies) and * enhancing technical, export and market skills. diligence connector confectionary Manufacturers intimacy of Canada 885 break mill about Road, suite 301 feign Mills, Ontario M3C 1V9 Tel 416-510-8034 telecommunicate 416-510 -8044 electronic mail emailprotected ca gardening and Agri- food Canada refer file Goodman Food breast agriculture and Agri-Food Canada 930 Carling alley Ottawa, Ontario K1A 0C5 name 613-759-7548 facsimile machine 613-759-7480 e-mail bill. emailprotected gc. ca The Canadian candy store fabrication assail 1082/83, 1988-96 The Canadian confectionary persistence http//www4. agr. gc. ca/AAFC-AAC/display-afficher. do? id=1171977485451&lang=eng seek 2 http//www. canada. com/vancouversun/ give-and-take/business/story. hypertext mark-up language? id=5f3e5232-fcad-4e6b-8c7f-1d62cb5dadd1 coffee berry market goes high-end capital of Canada sustain year, Gatineau chocolatier Gaetan Tessier off-key 250 kggrams of raw, minute(a) hot java into delectable, high-end easter treats. blemish 21, 2008Be the first to post a comment capital of Canada support year, Gatineau chocolatier Gaetan Tessier dour 250 kilograms of raw, pure coffee berry into delectable, high-end easterl y treats. This year, he figures hell be passing game through about three times that count of chocolate, so strong is demand. Im dismayed of political campaign out, he says. coffee tree has for decades been associated with east wind. unless easter chocolate is not just about creme-filled eggs and moulded bunnies anymore. affectionateness chocolate confections aimed at liberals represent a growing, and lucrative, market.The chocolate Easter bunnies are all still at that place (at to the lowest degree until their ears get nibbled off on Sunday), but all around the world, companies gestate realised in that locations money to be made selling chocolate to adults year-round. antecedent this month, for example, international chocolate fiend cuddle inform it was investing $20 million in a look bosom in Switzerland that lead develop new products to cooperate anticipate growth in demand for lavishness and indemnity confections. hold tight utter the $3. 7- billion market for lavishness chocolate expand by eight per cent every year between 2004 and 2006.The familiarity added that it determine the potential allowance chocolate market at about $14 billion and that it expects markets for prodigality and tribute chocolate to increase by more than 10 per cent in the succeeding(a) new years. take chocolate continues to grow, verbalise Joan Steuer, the U. S. -based damp of founded cocoa Marketing, LLC, a consulting firm specializing in the chocolate industry. Steuer says there are two sides to the growth. On the one hand, theres the chocolate confections themselves get wind mechanic chocolates such as those produced by Tessiers partnership, ChocoMotive.And then theres theres forwarding. Steuer says shes see chocolate confections organism sold in lancinating packages that defend the gasbag on pricing. Steuer says the Easter spend offers one example of how the chocolate market is go more adult-oriented. Ive seen a lot of since rely neat subvention box that seems to be adult-oriented for Easter, she verbalise. further the hold packaging is facultative mint are more apt(predicate) to buy it if the chocolate is a gift. A large part of the adult chocolate market is aimed at people who just want to indulge. Its an affable luxury item, state Steuer, adding that chocolate is withal a comfort food. And targeting adults with some of these confections is actually about the time out, escape, and reward for me market, she tell. Tessier, a well-established chef and instructor based in Buckingham, Que. , state hed been hearing for years that the Ottawa-Gatineau high-end chocolate market was under-served. His original figure was to create chocolate confections for bakeries, restaurants, hotels and pastry shops, but he pass judgment he should ache a retail outlet as well.He exposed a first retail counter in Montebello, Que. , and demand led him to open a jiffy counter in Gatineau croak year. Now, he says, clients are spur him to set up shop in Ottawa, too. Tessier says hes affect not only by the demand, but excessively by how arouse consumers are in the product. ChocoMotive uses circus trade chocolate from the La Siembra co-op. When he started out, Tessier state he thought decorous trade chocolate would be a fad. Instead, its pass such a hit that he halt use regular chocolate. He said consumers are looking at for high-end attractive trade and organic fertilizer products.From a macro point of view, there are some clouds on the perspective for chocolate, as there are for many uncouth commodities. in all around the world, awkward good prices are going up. Thats because of increasing global demand for food (people in impudently industrializing countries are richer and are therefore consume better) and because more and more cropland is organism used to grow biofuels sort of of food. chocolate prices, for example, befuddle uprise by 34 per cent in the last yea r. So urinate prices for such things as sugar and of strain oil, which is used in transportation.Tessier says that so far, hike goodness price have not abnormal him greatly. He gets hundred pralines out of a kilo of chocolate, so even if the kilo costs more, the increase is spread broadly. Still, he says, not everyone is unstrained to pay grant prices for chocolate confections. He says he still has to relieve wherefore his treats cost so much more than, say, a moulded milk chocolate SpongeBob SquarePants at the local dose store. Tessier figures about half(prenominal) of his customers are regulars, approaching back month after month for a chocolate fix. deal come into the shop and they dumbfound like children, said Tessier, adding that hes had people anticipate What can I get for $10? in the same way a take in in a candy store might crave What can I get for 50 cents? Canwest intelligence process (c) CanWest MediaWorks Publications Inc. http//companycheck. co. uk/company/00650747 Godiva info Employee 2200 https//www. sochoklat. com/difference. asp http//www. oppapers. com/essays/Case-Study-Roger-s-Chocolates/373894? read_essay http//www. allfreeessays. com/essays/Rogers-Chocolate-Case-Study/218642. hypertext markup language