Romeo and Juliet, Baz Luhrmann - 1934 Words

I believe that Baz Luhrmann has created a very effective prologue and version of Act 1 Scene 1 of Shakespeares Romeo and Juliet, using visual images and landmarks along with the language to aid the audience in understanding the story. Using the media throughout, Luhrmann makes the situations easier for the audience to grasp, and in turn, relate to. The film begins with the camera zooming in on a television. The prologue is spoken by a black female news reporter. Using a coloured female reporter is effective as it shows how universally important the story is. This indicates the importance of the Montagues and the Capulets for their frays and fights to shown on national television. Using the media makes the situation seem more real,†¦show more content†¦All of this suggests their apparent immaturity, and fun attitude. The Montague boys pull into Phoenix petrol station. The name Phoenix is significant as it shows that often good things are born from the ashes, in this case, Romeo and Juliets love for each other, and an end to all the fighting. As they pull in, there is a clear shot of the cars number plate, which reads ‘Mon 005. The Capulets then pull into the petrol station, in a more suave, sophisticated car; however they have a matching number plate, this time reading ‘Cap 005. This again shows competition between the two families. One of the Montague boys climbs out of the car, and shows a sexual attitude towards some nuns. This indicates that they have little respect for people. The Montague has a black eye, which shows that he has been in a recent fight, most probably with a Capulet. Abra and Tybalt then step out of their car. Immediately there is an obvious difference in the two families, and their attitudes. The Capulets are more sophisticated, whereas the Montagues are immature and up for anything. As soon as the Montagues spot the Capulets, there is tension between them. This indicates how much hatred has built up in the rift between the two families. Abra looks towards the Montagues in a threatening way. The Montagues are quick to respond, and bite their thumbs at the Capulets, a gesture that wasShow MoreRelatedAppropriation of Romeo and Juliet by Shakespeare and Romeo+Juliet by Baz Luhrmann2533 Words   |  11 PagesDiscuss the appropriation of ‘Romeo and Juliet’ by William Shakespeare and ‘Romeo+Juliet’ by Baz Luhrmann Texts and ideas from texts are appropriated and transformed into other text forms and other compositions in a different context. An appropriation is a text that is appropriated or taken over by another composer and presented in a new way. ‘Romeo and Juliet’ is a well-known high culture text that is a tragedy about two young star-crossed lovers whose deaths ultimately unite their feuding familiesRead MoreHow to Account for the Success of Romeo and Juliet by Baz Luhrmann2153 Words   |  9 PagesHow to Account for the Success of Romeo and Juliet by Baz Luhrmann â€Å"The play re-worked for MTV.† This is just one of the many ways Baz Luhrmann’s Romeo and Juliet has been described after the director dramatically changed the way the world sees Shakespeare. The controversial film shows us just how important Shakespeare still is no matter how you try to change it. The classic, original play will always be present in some way. The film’s success came with great publicityRead MoreComparison of Franco Zefferelli’s Romeo and Juliet to The Adaptation by Baz Luhrmann1460 Words   |  6 PagesComparison of Franco Zefferelli’s Romeo and Juliet to The Adaptation by Baz Luhrmann This essay aims to discus the similarities and differences of Shakespeare’s Romeo and Juliet, directed by Franco Zefferelli and Baz Luhrmann. In this essay there will be an outline of the story, a comparison of the techniques used in each film and the affect these techniques have on the viewer. In Fair Verona two families have been feuding for generations, the Capulets and the MontaguesRead MoreRomeo And Juliet, The Balcony Scene : As Interpreted By Franco Zeffirelli And Baz Luhrmann1415 Words   |  6 PagesRomeo and Juliet, The Balcony Scene: as interpreted by Franco Zeffirelli and Baz Luhrmann William Shakespeare’s Romeo and Juliet, debatably one of the most famous love stories of all, has many film versions which have interpreted this well-known, beloved story of love in a plethora of ways. Two of the more notable film versions of this love story are Franco Zeffirelli’s 1968 version and Baz Luhrmann’s 1997 version. Zeffirelli’s version takes place in the 16th century in Verona, Italy, just as theRead MoreComparing The Opening Shots in Baz Luhrmann and Franco Zeffirellis Versions of Romeo and Juliet1551 Words   |  7 PagesShots in Baz Luhrmann and Franco Zeffirellis Versions of Romeo and Juliet This essay will compare two versions of Romeo and Juliet directed by Baz Luhrmann and Franco Zeffirelli. In order for me to comment on both versions of Romeo and Juliet I will compare the opening shots, the way the main characters are introduced and the types of music and costumes used in each version. Baz Luhrmanns film takes place in contemporary America. The latest version of Romeo and JulietRead MoreComparing the Openings of the Film Versions of Romeo and Juliet by Franco Zeffirelli and Baz Luhrmann775 Words   |  4 PagesComparing the Openings of the Film Versions of Romeo and Juliet by Franco Zeffirelli and Baz Luhrmann Both openings of ‘Romeo and Juliet’ by Franco Zeffirelli and Baz Luhrmann show similarities and contrasts. Although both versions are faithful to the text as the words spoken by the voiceover in the Prologue are the same, the methods of presentation are clearly different. Zeffirelli places the film in the 17th century and takes a more traditional approach. By using a whiteRead MoreInterpretation of the Balcony Scene by Baz Luhrmann and Franco Zeffirelli of William Shakespreares Romeo and Juliet1032 Words   |  5 PagesInterpretation of the Balcony Scene by Baz Luhrmann and Franco Zeffirelli of William Shakespreares Romeo and Juliet â€Å"Romeo and Juliet† is a famous love story written by William Shakespeare. Two interpretations were made of this text into a film by the two directors, Baz Luhrmann (1996) and Franco Zeffirelli (1968). The films use different types of media to portray the characters and the overall context of Shakespeare’s play. I will be focusing on Act two Scene ii (the balconyRead MorePost Modernism Of Baz Luhrmann s Film Adaptation Of William Shakespeare s Romeo And Juliet3440 Words   |  14 PagesPost-modernism in Baz Luhrmann’s film adaptation of William Shakespeare’s play Romeo and Juliet: a comparison of two creative works from two different periods. In 1996, Baz Luhrmann directed â€Å"Romeo + Juliet†, a modern twist on the famous tragedy play Romeo and Juliet by William Shakespeare in 1597, in which the main characters Romeo Montague and Juliet Capulet where portrayed by Leonardo DiCaprio and Claire Danes. While some praise the strange interpretation of the old tale, there are also thoseRead MoreHow Baz Luhrmann Uses Props, Iconography, Costumes, and Settings to Create His Own Version of William Shakespeares Romeo and Juliet895 Words   |  4 PagesHow Baz Luhrmann Uses Props, Iconography, Costumes, and Settings to Create His Own Version of William Shakespeares Romeo and Juliet William Shakespeare’s best loved tragedy, Romeo and Juliet, has been portrayed in theatres and on film in many different ways. But none have been quite like Baz Luhrmann’s imaginative and unconventional adaptation. He has brought aspects of the plays Elizabethan origins and transfused them with a modern day background and created, what can Read MoreRomeo And Juliet Analysis780 Words   |  4 PagesShakespeares Romeo and Juliet is a beautiful love story where the two youths fall in love against all odds and tragically die at the end, defying their parents. Shakespeare’s Romeo and Juliet conveys the idea of true love. Different productions of Romeo and Juliet recontextualises the play making it relevant to new contexts helping the viewer understand the play. The directors who made a production of Romeo and Juliet recontextualise Romeo and Juliet from their point of view, therefore, Zeffirelli

Purple Hibiscus Free Essays

Symbols within Purple Hibiscus Ben Redman The novel Purple Hibiscus, by Chimamanda Ngozi Adichie, is a story of a girl learning to find her own voice and speak out against her violent oppressive father. The novel is set in post-colonial Nigeria, in a time in which the government was run by a military dictatorship. There are a number of symbols used to help develop ideas of the novel; the three most predominant ones being purple and red hibiscuses and Mama’s figurines. We will write a custom essay sample on Purple Hibiscus or any similar topic only for you Order Now The red hibiscuses are symbolic of the violence and bloodshed in Kambili’s life whereas the purple hibiscuses symbolize freedom, defiance and the courage to speak out. The figurines are symbolic of Mama’s submissive character and denial of the violence in her home. These symbols help to develop one of the main themes of freedom vs. oppression. The color red also adds to the symbolism of the red hibiscuses. Red is a color which is often associated with anger, violence and bloodshed. These are all recurring motifs in the novel with her father’s reign of terror over the family. Red is the color that seems to haunt Kambili, ever since the beginning when she had to clean up her mother’s blood, after the father abused and cause her to have a miss carriage. For a long time after the horrific incident, Kambili could not concentrate on anything but the â€Å"red blur† and the â€Å"narrow lines of blood† which hold together the images of her dead baby brother and her badly beaten mother. The red hibiscuses that are planted in the garden of the family’s home in Enugu suggest the family’s oppression, as it is only through Papa’s violence that he keeps them under his control. Kambili, shows major changes throughout the story in her confidence and personality by gaining a voice. Kambili is an extremely shy girl because of she lives with the constant terror that her father reigns down on her, the father has scared Kambili to the point where she cannot even think for herself. Adicihie shows Kambili’s transformation mainly using dialogue and internal monologue, these changes Kambili made in herself where crucial in the story because they explained how she learns to break free from her fanatical father. At the beginning of the novel Kambili is perceived by her fellow class mates and peers to be stuck up and different because the students knew Kambili came from money and power, and thought she was ignoring them because maybe she thought she was better than everyone else. When in fact her silence and awkwardness is due to the fact that her father has crippled her self esteem so badly by showing oppressive parenting techniques. Her transition from silence to a full speaking girl is the most obvious change in the novel and it is what progresses the plot. Like I mentioned before the red hibiscuses planted at their home symbolizes the fathers terrible ways, and the power he has over the home. The red plants showed complete dominance over the household to the point where any of Kambili’s thoughts or emotions where showed to reader through actions or internal monologue. The only time she would ever really speak was to mimic her father’s preaching â€Å"God will deliver us,† in her repeated efforts to gain approval of her treacherous father. However some light begins to show during her stay in Nsukka. Before Kambili and Jaja went to stay with their aunt in Nsukka, they have never seen purple hibiscuses before. Purple hibiscuses in this story represents freedom, defiance and courage to speak out. This is very symbolic as it is only during their visit to their aunts home where they learn what true freedom is. Kambili’s internal monologue beings to show signs of branching away from her silence and gaining a voice of her own. At first we see her struggling to break the silence as if she is scared that her father will find out somehow. She was described censoring herself from talking back to her cousin Amaka because she is smart mouthed and that she might be upset with Kambili herself. The first time Kambili truly spoke with thoughts of her own was when her beloved Father Amadi asked her why she is so quiet and why she hasn’t asked a question all night. Kambili was puzzled because no one has ever came to her and asked her to speak on something other than religious matters. What she said was â€Å"You don’t have to shout, Amaka†¦ I don’t know how to do the orah leaves, but you can show me. Before this, they had known only of Papa’s violence, his ‘hurting love’ and his oppressive, dictator-like control. Purple is a color that is often associated with royalty but also self-expression. This is important, as it is only through expressing oneself and speaking out against oppressors can freedom truly be achieved. We also learn that it is only through experimentation that gard eners can create the rare purple hibiscus. This emphasizes the fact that Kambili and Jaja take their first tentative steps of speaking out and defying their father’s tyrannical rule. The purple hibiscuses that grow at Aunty Ifeoma’s house in Nsukka are described as in the novel as â€Å"rare fragrant, with undertones of freedom†. These flowers are the most important symbols in the story as they are what represent Kambili’s transformation. When the kids returned back to their miserable home Jaja brought some cuttings of the purple hibiscus’s and hid them in fridge, to give him and Kambili a sense of security and protection from their father. He was afraid however that papa would find them and confiscate them, therefore almost crushing his rebellion. The contrast between the purple and red hibiscuses also is a large symbolic tool Adachi uses. The purple showing love, warmth, laughter and free expression what they experience in Nsukka, while red representing the constant fear they live under. Jaja bringing home the flowers brings inspiration to strive for freedom within their own home. How to cite Purple Hibiscus, Papers

Requirements of Chesapeake IT Consulting †MyAssignmenthelp.com

Question: Discuss about the Requirements of Chesapeake IT Consulting. Answer: Requirements: Stakeholder Interests The new hiring system of Chesapeake IT consultants consists of various stakeholders into the company. The objective of new hiring system is to make the recruitment and selection process of CIC faster so that the business can gain a competitive advantage. The other objective of CIC organization is having skilled employees in their business so that they can fulfill with current as well as future contracts. The objectives aid the stakeholders into accomplishment of the roles into the firm. The hiring system help CIC employees to collaborate perfectly as well as effectively as each of the employees role are indicated into the system (Bourgeois, 2014). The main goal of the information technology solutions is to meet with the customers requirements. The stakeholders of CIC and objectives of new hiring system aid to achieve the roles which are discussed in the following table: Role Specific challenge related to the hiring process How a technology solution to support the hiring process could address the challenge i. CEO The role of CEO is to ensure that CIC can run into line to set organizational goals. The existing hiring process is a challenge as the HR Manager is not able to hire talented and new staffs quickly to address requirements of future contracts CIC can win. New hiring system should aid CEO by availing the competent workforce which can deliver of organizational goals. The new employees are hired into timely manner, obtained of correct credentials along with educational requirements for the position of job (Yang, 2014). The current employees can work properly with assigned contracts. ii. CFO CFO is focused on financial aspects of CIC. The current hiring process is not able to track certifications as well as skills of their staffs such that CIC knows the capability of right person to perform into specific project. With use of hiring system, CFO ensures that HR department runs into economical way. Therefore, the new system will reduce hiring cost of new staffs. The proposed hiring system is cost effective with higher return of investment. Implementation of proposed hiring system should direct the employees to right job position and at proper time. iii. CIO CIO is not able to manage the organizations information resources along with IT architecture to hire of new staffs (Bourgeois, 2014). The system aids CIO to store and backup data on the issues related to hiring new employees. The system also provides of security measures when it is expanding internationally in order to protect clients data. iv. Director of Human Resources HR is concerned that the current hiring process will not allow the HR department to become responsive to the recruitment and hiring needs. Director of Human Resource uses the system to conduct proper as well as sufficient staffing of organization. The new hiring system should achieve this function throughout Human Resource Planning Module which is incorporated into the system. v. Manager of Recruiting The current hiring process takes long time to hire new staffs. There is long process of hiring. The system should aid in recruitment and selection of IT consultants. Manager of Recruiting should reach larger number of applicants throughout online channel (Yang, 2014). vi. Recruiters The recruiters are used of screening and filtering process to recruit the new staffs for CIC. The new hiring system would enable the recruiters to select best applicants throughout screening and also filtering. vii. Administrative Assistant It is the challenge for administrative assistant to coordinate the paperwork for new hire and payroll. There are possibilities of errors while entering the data manually. The new hiring system should simplify roles of administrative assistant by providing channel throughout which he/she can able to distribute information on employee hiring. viii. Hiring Manager (Functional supervisor the new employee would be working for.) The current method to screen applications, schedule interview, identifies the best qualified applicants and getting of new job offers is not working. The hiring manager would use the system of decision making on whom is to hire as new staff into the organization. The manager is looking for electronic dashboard to see status of job openings, information related to qualified candidates. Defining Requirements The information system of the organization is to be composed of various requirements. The proposed new hiring system consists of two types of requirements such as functional and non-functional requirements. Into the following table, five user requirements are stated which addressed the reporting under the functional requirements (Bourgeois, 2014). Three system performance requirements and two system security requirements are stated under the non-functional requirements. The requirement ID is symbolized as follows: User requirements is numbered into the table as UR-# System Security requirements is numbered into the table as SR-# System performance requirements is numbered into the table as SP-# Requirement ID Requirement Statement Stakeholder Functional Requirements 1. UR-1 The system shall provide applicants to edit their profile details. Recruiter - Paul OBrien 2. UR-2 The system shall allow admin to provide full authority over the accounts of user. Director of HR: William Bradley 3. UR-3 The system shall allow admin to sort the applicants based on specific criteria. Director of HR: William Bradley 4. UR-4 The system shall allow admin to send notifications related to upcoming events. Manager of Recruiting: Suzanne Rodriguez 5. UR-5 The system shall create of job offer for chosen applicants. Manager of Recruiting: Suzanne Rodriguez Non-Functional Requirements 1. SP-1 The system shall accommodate extra users in addition to records, transactions. CFO: Marianne Cho 2. SP-2 The system shall store job postings templates in order to simplify job process for the hiring manager. CIO: Fadil Abadi 3. SP-3 The system shall maintain, correct in addition to update the employees hiring data accurately to the HR manager. Manager of Recruiting: Suzanne Rodriguez 4. SR-1 The system shall provide secure login, logout to the users as no other than user have access to profile. CIO: Fadil Abadi 5. SR-2 The system shall secure the profile by means of confidential password. CIO: Fadil Abadi References Bourgeois, D. (2014).Information Systems for business and beyond. Chapter 6. The Saylor Foundation. Yang, R. J. (2014). An investigation of stakeholder analysis in urban development projects: Empirical or rationalistic perspectives.International Journal of Project Management,32(5), 838-849.

Macbeth And Supernatural Essays (1064 words) - Characters In Macbeth

Macbeth And Supernatural Throughout William Shakespeare's Macbeth, many characters evolve and many disappear into the background. The main character, Macbeth (MB for short), travels through utter chaos when he proclaims himself monarch. When he first meets the witches of the supernatural, they tell him of the future. One of the themes amplified throughout the play is the circle of life, from the beginning to the end. The visions provided by the three witches begin Macbeth's quest for dominance. The three main effects of this theme are: the death of Macbeth's friends and family. Second, the deaths of his mortal enemies. The last point is the death of himself. The supernatural amplifies the theme of death. From the first brief encounter of the witches, to the last nightmarish visions that Macbeth has, many close friends and relatives have died because of his visions with the supernatural. The death of his wife in Act V, Scene IV is the death that sends him over the abyss and into mental instability. Lady Macbeth is like a joined appendage to Macbeth. They work as one, communicate as one, and when that appendage is lost, so is MB's grip with reality. Lady Macbeth was the only person he could truly confide in. The supernatural also had another key factor to her death. In the first act of the play, she calls on the powers of the supernatural to make her strong. The following quote, "Come, you spirits that tend on mortal thoughts, unsex me here, and fill me from the crown to the toe, top-full of direst cruelty! make thick my blood, stop up the access and passage to remorse... Come to my woman's breasts, and take my milk for gall...", is possibly the most important passage that leads to Lady Macbeth's death. She calls on the evil spirits to "unsex" her, and to replace her "milk" with "gall". It seems that she wants to be the most cruelest being in the world. The theme of the life cycle is amplified in this situation because of her request to the spirits. This event is the beginning of the end for Lady Macbeth's life. She is the one who insists Macbeth should kill the king and reign as the king of Scotland. It is her ideas and plans that lead herself and Macbeth into the pits of hell. She is not solely to blame for this catastrophe though. It is Macbeth that decides to go forward with the plans. Throughout all the chaos in the remaining scenes of the play, she is eventually killed by one of Malcolm's associates. Therefore, it is her own foul play with the supernatural that leads to her death. This play shows how one man can turn himself into a barbarian just by one simple vision. Throughout this play, many of Macbeth's enemies, and traitors (Banquo) are killed by Macbeth or his hired assassins. In the first vision provided by the witches, Macbeth seems himself as king of Scotland, and Banquo's children future heirs to the throne. When Macbeth finally kills King Duncan, the turning point has vanished. There is no going back to the past and changing what has happened. This event signals the gates of hell to unlatch the door that holds the chaos that will torment Macbeth to his own death. This regicide happens all because to path to what Macbeth thinks of freedom is open. After the Thane of Cawdor is executed, MB believes that he can then crush his remaining enemies with one swift stroke. This is not so, as Macbeth finds. After he commits regicide, he realizes that he must kill all the enemies that oppose him, mainly Malcolm, the king's heir to the throne. When Banquo sees through MB's falsehood, he then turns traitor. When Macbeth realizes that one of his closest friends has become his mortal enemy, he sees to it that Banquo is murdered. Once again, these significant deaths on the timeline all happen because of the supernatural. The visions from the three witches, and the summonings of evil from Lady Macbeth are the two events that mainly lead to this path of destruction. The first paradox from the witches serves to confuse the reader into thinking what will happen to Banquo. Macbeth knows that he must become king of Scotland before Banquo or he will not fulfill his prophecy. All these events lead up to end, the murder of Macbeth himself. From the very beginning of the play, Macbeth sees himself as a visionary, who can see into

English Term Paper Topics

English Term Paper Topics Every student in his academic carrier comes across the situation when he has to write term papers. So, it is very important for each and every student to acquire skills to write English term papers. English term papers vary as they cover different topics, levels and styles. A broad understanding about the different term papers is needed in order to score good grades. English term papers need broad area of study. Your English term paper can be related to different academic fields. An English term paper can be persuasive, ethnographical or can be based on literature works. It is very important to know how to give a head start to you term paper. For many students it is very complicated to start the paper and it is in fact the most difficult part. Sometimes professors provide topics for students. Choosing your topic is an important part of writing a term paper on English topics as it must be interesting and there must be enough information available for a student to research and write about it. For example, if you are asked to write about a book, you must be able to choose the part of the book which is most understandable and interesting for you. This will give you a good thesis statement. Now once you have already got thesis statement the steps following it are easy and come into the flow of writing as the opinion about the subject has already been made. The purpose of the body of a term paper is to support the thesis statement.   Various quotes and citations are used in the body in order to give a better impression on the topic which you have chosen. But, you must keep an eye on the quotes as the use of quotes in excess might decrease reader’s interest in your arguments. After you are finished with the body of the paper, you can start writing the conclusion, which gives the extract of the ideas of term paper and gives your term paper a better finish. If you are having any problems with your English term paper topics, you can ask CustomWritings.com for help and get advice from our experts. There are more than 735 expert writers working with CustomWritings.com and will gladly assist you with your papers.

Definition and Examples of a Glossary in a Book

Definition and Examples of a Glossary in a Book A glossary is an alphabetized list of specialized terms with their definitions.  In a report, proposal, or book, the glossary is generally located after the conclusion. Also known as a clavis (from the Latin word for key). A good glossary, says William Horton, can define terms, spell out abbreviations, and save us the embarrassment of mispronouncing the shibboleths of our chosen professions (e-Learning by Design, 2012). EtymologyFrom the Latin, foreign words Observations Because you will have numerous readers with multiple levels of expertise, you must be concerned about your use of high-tech language (abbreviations, acronyms, and terms). Although some of your readers will understand your terminology, others wont. However, if you define your terms each time you use them, two problems will occur: you will insult high-tech readers, and you will delay your audience as they read your text. To avoid these pitfalls, use a glossary.(Sharon Gerson and Steven Gerson, Technical Writing: Process and Product. Pearson, 2006)Locating a Glossary in a Class Paper, Thesis, or DissertationYou may need a glossary if your thesis or dissertation (or, in some cases, your class paper) includes many foreign words or technical terms and phrases that may be unfamiliar to your readers. Some departments and universities allow or require the glossary to be placed in the back matter, after any appendixes and before the endnotes and bibliography or reference list. If you are free to choose, put it in the front matter if readers must know the definitions before they begin reading. Otherwise, put it in the back matter.(Kate L. Turabian,  A Manual for Writers of Research Papers, Theses, and Dissertations, 7th ed. The University of Chicago Press, 2007) Suggestions for Preparing a GlossaryUse a glossary if your report contains more than five or six technical terms that may not be understood by all audience members. If fewer than five terms need defining, place them in the report introduction as working definitions, or use footnote definitions. If you use a separate glossary, announce its location: (See the glossary at the end of this report).Follow these suggestions for preparing a glossary:Define all terms unfamiliar to an intelligent layperson. When in doubt, overdefining is safer than underdefining.Define all terms that have a special meaning in your report (In this report, a small business is defined as . . .).Define all terms by giving their class and distinguishing features, unless some terms need expanded definitions.List all terms in alphabetical order. Highlight each term and use a colon to separate it from its definition.On first use, place an asterisk in the text by each item defined in the glossary.List your glossary and its first page number in the table of contents.(John M. Lannon, Technical Communication. Pearson, 2006) Collaborative Glossaries in the ClassroomInstead of creating a glossary on your own, why not have the students create it as they encounter unfamiliar terms? A collaborative glossary can serve as a focal point for collaboration in a course. Each member of the class could be assigned to contribute a term, a definition, or comments on submitted definitions. Multiple definitions can be rated by you and by the students, with the highest-rated definitions accepted for the final class glossary.When students are responsible for creating the definitions, they are much more likely to remember the word and the correct definition.(Jason Cole and Helen Foster, Using Moodle: Teaching With the Popular Open Source Course Management System, 2nd ed. OReilly Media, 2008) Pronunciation: GLOS-se-ree

Principal agent theory Essay Example | Topics and Well Written Essays - 750 words

Principal agent theory - Essay Example The relationship that takes place between particular agents along with a particular principal is recognized as agency. Under the principal agent theory, the principals liability does not ends when authority is transferred to the agent and the principal continues to be liable to the third party for any shortcoming from the end of the agent. The agent principal theory is applied in various contexts such as employment and real estate. In case of employment a principal agent relationship arises when a owner of c particular company hires a manager to work or operate on his behalf while dealing with third parties. In this case the principal is the owner of the company and the agent is the manager. Similarly, subordinates become agents and managers become agents when subordinates work on the behalf of the managers. In both cases the principal is held reliable for any wrong doings conducted by the agent. Issues in Principal Agent Theory Owners of a company are regarded as principals when the y enter into a contract with the agents as agents accept that they will manage the principal’s business. ... An issue between the agent and the principal does not take place until there is a coexistence of the benefits for both the principal and the agent. A principal might end up experience cost of agency when the self interest of both the individuals deviates. This is because if the agents have the opportunity they will try to ensure that their own utility is maximized as they end up giving more importance to their self interest over the interest of the principal (Steiner, 2002, p.17). There is ample amount of probability that both the agents and the principals do not share mutual opportunities of benefits. The theory of agency even states that a principal cannot be sure whether agent will give importance to his own utility over the utility of the principal thus the principle tries to minimize losses that are projected towards his own utility. They do so by keeping strict control over the agent and monitoring the behavior of the agent. The issue that is caused due to the self serving beha vior of the agent is even recognized as hidden action (Stolle, 2008, p.63). An issue of hidden action arises as the agent may be involved in committing an act that cannot be observed by the principal or the principal does not have the information to identify what the agent is involved into. For example: In the case of real estate, an individual may hire a real estate agent to look for a home with certain characteristics and of certain price. The principal doers not know where to look for a home that is compatible with his requirements and is even not aware of the price of such a house. The agent’s task is to locate such a house and quote the correct price of the house to the principal. Since the agent has the motivation of maximizing his/her utility he may

Great Wall Golf & country Club Case Study Example | Topics and Well Written Essays - 1250 words

Great Wall Golf & country Club - Case Study Example The development of Great Wall was intended to integrate the hotels and sports facilities with business and convention functions in the form of one modern community. Some of the key Human Resource policies at Great Wall include job design, change management, recruitment and selection, training and development, recognition and rewards, communication, managing discipline and retirement and termination. Great Wall has managed to achieve its staffing needs but staff retention is a larger problem. Therefore Great Wall employs various HRM practices which help in achieving its strategic goals. The goal of Great Wall is to not just maintain its status but also to evolve, grow and get better. It has therefore defined several strategic goals like business results, customer loyalty, employee loyalty and core competency/effectiveness which it aims to achieve in future. 1. How do the HRM practices at Great Wall fit together strategically?   Great Wall’s core goal is to provide high qualit y service to each of its employees as well its customers. High class and successful Chinese business people, their spouses and guests expected a high quality service in order to compensate for the premium prices they paid as membership dues. Delivery of such high quality services was very challenging because such facilities were very difficult to access in China which could be easily available elsewhere. Therefore this situation made the need of friendly, responsive and high quality service more crucial. Great Wall deploys various training and development programs in its organizational structure whose aim is to provide practical and language training to its employees which help them gain self confidence and instills in them a service-oriented mindset. Managers are responsible for training staff in their departments. This reiterates the Group philosophy and mission and also results in longer employee retention and higher employee satisfaction. This ultimately leads to providing high quality service to everyone. Apart from providing transportation, meals, accommodation and recreational activities to its employees, Great Wall also provides non-monetary incentives such as English lessons, medical plans, comfortable housing, good food environment, security and entertainment. Also, working conditions and environment are far more pleasing at the resort and golf club of Great Wall than in the industrial settings. This helps in gaining employee confidence who would give his best to provide high quality service to its customers. Great Wall also conducts reward giving sessions for its managerial staff as well as rank and file employees wherein employees are appreciated and rewarded for performing well. For managerial recognition, the executive committee recently introduced a managerial bonus structure which involves a bonus accompanied by an increment in salary. The reward system for rank and file employees includes the â€Å"Employee of the month† award which rec ognizes the employee’s achievement and provides him with financial reward of one month’s salary. Achievers and star performers are invited to a party each month and their photographs are hung at a place where they can be conveniently viewed by guests and all visitors at the club. For

Background to the French new wave cinema Essay Example for Free

Background to the French new wave cinema Essay The New Wave (French: LA Nouvelle Vague was a term coined by critics for a group of French Filmmakers that existed in the late 1950s and 1960s. these set of filmmakers were actually influenced by Italian Neorealism, (New form realism). Although, this group of people was not well organized filmmakers, they were however connected through their self conscious rejection of classical cinematic form and their spirit of youthful iconoclasm. Many of them never had the social and political upheavals of that period separated from their work. Their experience which came up in a radical movement experimented with editing/visual style, and narrative part as a way of breaking from the old tradition of conservation. So many filmmakers were actually involved in this movement; however, the most prominent pioneers among them include Jean – Luc Goddard, Fancois Truffaut, Eric Rohmer, Claude Charbroil, and Jacques Rivelte among others. Through criticism and editorialization, they laid the groundwork for a surge of concepts which was later termed as the auteur theory, the French version of which is â€Å"La Politique des auteurs† meaning (â€Å"the policy of authors†). This policy holds that the director is the author of his movies, with a personal signature which must be seen from film to film. The beginning of New Wave was an exercise by the cahiers writers in applying his philosophy to the world by directing movies themselves. Chabrol’s Le Beau Serge (1958) is seen as the first New Wave feature. Truffaut achieved great success in the 400 Blows (1959) and Godard, with Breathless in 1960. The movement flourished immensely due to the success it recorded in the area of criticism and financing. This turned the world’s attention to the innovation of the New Wave and enabled the movement to flourish the more. New Wave Cinema is a common term in Film studies as a way of bringing together series of films and personnel that represent a change of direction or a break with the past. It is important to note that New Wave is an era usually referred to as a historical moment within a National Cinema. The most popular example of the French New Wave (Nouvelle Vague); essentially a group of young critics who broke away from the earlier or olden tradition and resorted to producing films that are highly exciting, experimental and innovating. The question then, is what the nature of French Cinema before this innovation was. The French were the pioneers of early Cinema through the silent films of Auguste and Louis Lumiere and Georges Melies. These filmmakers represent the polar opposites of cinematography; a realistic documentary approach for the Lumiere brothers. During the late 30s, France experience a period of increased political awareness that encouraged the development of poetic realism (i. e. realisme poetique) which characterized French Cinema during this period. The intended effect of poetic realism was to project an ambivalent image, a romanticized vision of the world, as well as an atmosphere of fatalism reflecting the spirit of time. French Cinema was seriously affected by the Second World War during the Nazy German occupation which also dominated the world of film making. Even though the Cinema industry was ruined, the French people needed entertainment and as the result and in the early fifties, French production started thriving again. The films were marked by distinctive features that were considered very quality oriented. (LA tradition de qualite). At the origin of the New Wave was a Cinema journal called Cahiers du Cinema and the development of a critical notion La Politique des auteurs, which both grew increasingly influential in the 1950s as a reaction to the mainstream quality tradition on the one hand, and to enthusiastic cinephilic interest in a few distinctive directors working in Hollywood on the other. Even though it has been permanently established today, the French New Wave was not originally conceived as a Cinema movement or a school, but rather was the result of specific socio-cultural circumstances. A number of important technical developments for example, (New lighter cameras; faster, more light sensitive film; synchronous sound equipment and the advent of television) took place in the second half of the 1950s which coincided with the emergence of a new generation of critics, actors and directors. The group of new young directors who were included under the umbrella phrase of the New Wave (Jean – Luc Godard, Eric Rohmer, Alain Resnais, Claude Charbol and Francois Truffant) brought in new ideas, the enthusiasm of youth and a sense of freedom into French Cinema. Goddard was the intellectual of the group interested in formal experiment, and later became politically involved; Truffaut’s film combined humanism, emotion and sensitivity; New Wave directors work together, exchange ideas, screenplays, technicians and even actors. This collaboration certainly helps explain some common characteristics in the films that were, and still are, associated with the New Wave. These and many more are the crux of the New Wave. A FOCUS ON FRANCOIUS TRUFFAUT Francois Truffaut was born in Paris on the 6th February, 1932. He attended Lycee Rollin, Paris. He was later enlisted into the army, but later escaped on the eve of departure for Indochina. He was later released for character instability. Francois was married to Madeleine Morgenstern and got divorced around 1957; he actually had two daughters from her. He was the founder of Cine – club in Paris; he was jailed at a point due to his inability to pay his debt and was later released. He was briefly employed by the service of Cinematographique of the Ministry of Agriculture in 1953. He became a writer on film for Cahiers du Cinema, arts from 1953, including seminal article, â€Å"Une certain Tendance du Cinema Francois† in 1954; he directed his first – feature, Les Quatre Cents Coups, and wrote script for Godard’s â€Å"A bout de souffle. He had won so many awards; these include Best Director, Cannes Festival, for Les Quatres Cents Coup, 1959; Prix Louis Delhic, and Best Director, New York Film Criticism and British Academy Award for Best Direction, for Day for Night, 1973. He died of cancer in Paris on the 21st October, 1984. However, before his death, he achieved great fit in the world of Cinema in France. He was one of the five young French film critics, writing for Andre Bazin’s Cahiers du Cinema in the early 1950s. He was the one that first formulated the politique des auteurs, a view of film history and film art that defended those directors who were â€Å"true men of the Cinema. These include Renoir, Vigo, and Tati in France; Hawks, Ford, and Welles in America – rather than those more literary, script – oriented film directors and writers associated with the French â€Å"tradition of quality†. In his first feature in 1959 of Les Quatre Cent Coups, he put his ideas of Cinema spontaneity into practice with the study of an adolescent, Antoine Doinel, who breaks free from the constrictions of French society to face an uncertain but open future. Since this debut, Truffaut’s career has been dominated by an exploration of the Doinel character’s future. In Truffaut’s 25 years of making films, the director, the Doinel character, and Leaud all grew up together. THE FILM, LES QUATRE CENTS COUPS (THE FOUR HUNDRED BLOWS) BY FRANCOIS TRUFFAUT The rebellious teenager of Less quatre cent coups becomes a tentative, shy, sexually clumsy suitor in â€Å"Antoine et Colette† episode of Love Love at Twenty. In Baisers Voles, Antoine is older but not much wiser at either love or money making. In Domicile conjugal, Antoine has married but is still on the run toward something else – the exotic lure of other sexual adventures. And in L’ Amour en fuite, Antoine is still running sequence that concludes Les Quatre Cent Coups. Although Antoine is divorced, the novel which he has finally completed has made his literary reputation. That novel, it turns out, is his life itself, the entire Doinel Saga as filmed by Truffaut, and Truffaut deliberately collapses the distinction between written fiction and filmed fiction, between the real life of humans and the fictional life of characters. The collapse seems warranted by the personal and professional connections between Truffaut the director, Doinel the character, and Leaud the actor. Truffaut in his film making remained consistently committed to his highly formal themes of art and life as can be seen in the â€Å"Four Hundred Blows†. He also concentrated on film and fiction and youth education, rather than venturing into radical politics as was the case with Jean – Luc Godard. While stating his position in Le Dermer Metro, one of his most political film, which examines a theatre troupe in Nazified Paris. The film director appeared to confess that, like those actors in that period, he could only continue to make art the way he knew how, that his commitment to formal artistic excellence would eventually serve the political purposes that powerful art always serves, and that for him to betray his own artistic powers for political, lead to his making bad art, and load political statements. In this rededication to artistic form, Truffaut was probably restating his affinity with Jean Renoir. He wrote about for Cahiers du Cinema. Renoir like Truffaut, progressed from making more rebellious black-and-white films in his youth to more accepting colour films in his adult age; he played major roles in most of his own films as was the case with Renoir. FRANCOIS TRUFFAUT AND FILM THEORY THE AUTEUR THEORY According to Wikipedia, the free Encyclopedia, in film criticism, the auteur theory of 1950s holds that a director’s films reflect his personal creative vision, as if they were the primary â€Å"auteur† (the French word for â€Å"auteur†). In some cases, film producers are considered to have a similar â€Å"auteur† role for the films that they have produced. In law the auteur is the creator of a film as a work of art and is the original copyright holder. Under the European Union law, the film director shall always be considered the author or one of the authors of a film. Auteur theory by Francois Truffaut has had a major impact on film criticism ever since it was advocated in 1954 by the same Francois. â€Å"Auteurism† is the method of analyzing films based on this theory, or, alternatively, the characteristics of a director’s work that makes her or him an auteur. Either the auteur theory or, alternatively, the characteristics of a director’s work that makes him an auteur (author) Both the auteur theory and the Auteurism method of film analysis are closely tied to the French New Wave and the film critics who wrote for the influential French film review periodical â€Å"Cahiers du Cinema. † Auteur theory draws on the work of Andre’ Bazin, co-founder of the Cahiers du Cinema, who argued that films should reflect a director’s personal vision. Bazin championed film makers such as Howard Hawks, Alfred Hitchcock and Jean Renoir. Although Bazin provided a forum for Auteurism to flourish, he remained wary of its excesses. Another person who this theory can be traced to is Alexandre Astrucx, who notion of the camera – stylo or â€Å"Camera pen† and the idea that directors should wield their cameras like writing use their pens and that they should not be prevented by any form of traditional storytelling. Traffaut and the other members of the Cahiers recognized that moviemaking was an industrial process. To this end, they proposed an ideal to strive for; thus, the director should use the commercial apparatus the way a writer uses pen and, through the mise en scene, imprint their vision on the work. What this means is that the role of screen writer was minimized in their eyes. They also understood and realized that not many directors could reach this ideal; they however value those that attempt to draw close to the ideal. In his further explanation on his theory, Truffant asserts that there are no good or bad films or movies, rather only good or bad directors exist. Invariably, he tends to say that a director makes the film and not the story line or the script per – say. This is the more reason why the director of a film should be the writer of the script. Much of Truffaunt’s writing of this period and his colleagues at the film criticism magazine cahiers du Cinema, was specially designed to ridicule or criticize post-war French Cinema, especially the big production films of the Cinema de qualite (â€Å"Quality films†) Truffaunt in his theory referred to these films with disdain or sterile, old fashion or archaic. The theory essentially maintains that all good directors and many bad ones have such a distinctive style or consistent theme that their influence is unmistakable in the body of their work. Traffaunt was equally appreciative of both directors with a marked visual style such as Alfred Hitchcock, and those whose visual style was less pronounced but who had nevertheless consistent in their theme, throughout their movies such as Jean Renoir’s humanism. The auteur theory has created a lot of impact on directors of the New Wave Movement of French Cinema in the 1960s; many of such were the critics of the Cahiers du Cinema. One of the ironies of the auteur theory is that when Truffant was writing, the break-up of the Hollywood Studio System during the 1950s was ushering in a period of uncertainty and conservation in American Cinema, with the result that very few films of Truffant admiration were actually being made. The impact of the theory did not just stop in France. It was adopted in English – Language film criticism in the 1960s. In the UK, movie adopted Auteurism, while in the US; Andrew Sarris introduced it in the essay, â€Å"Notes on the Auteur Theory in 1962. † This essay is where the Half-French, Half-English term, â€Å"auteur theory†, originated. To be classified as an â€Å"auteur†; according to Sarris, a director must accomplish technical competence in their technique, personal style in terms of how the movie looks and feels the interior meaning. Later in the decade, Sarris published American Cinema; Directors and Directions, 1929-1968, which without delay turned out to be the unofficial Bible of Auteurism. A FOCUS ON A BOUT DE SOUFFLE BY JEAN – PAAL BELMONDO; AN ANALYSIS WITH PARTICULAR FOCUS ON VISUAL ELEMENTS USED IN THE MAKING OF THE FILM In our analysis, we shall see how Godard created the New Wave style by using production techniques to achieve some visual show. These techniques include location shooting, hand-held camera, natural lighting, casual acting and subversion of rules of classical editing. All these techniques cannot be found in tradition of quality, turn the film into spontaneous and improvised performances, rather than being the mere representation of the script, which exists before the film – making process begins. About de Souffle begins with Michael Pioccard (Jean – Paul Belmondo) stealing a car to drive him to Paris. However, two Policemen on motorcycles chase him. He turns off the road, but is followed by one of the Policemen. Michael shoots the Policeman and runs off. What makes this part of the film unusual and innovative is the way it is filmed. There is therefore every need to analyze the film based on the shots; it is only with that that a vivid understanding of the visual elements can be clearly understood. The first 17 shots last just 44 seconds, which makes an average a change of shot every 2. 6 seconds. (The first shot lasts 14 seconds). All the innovative production techniques mentioned above are apparent in this series of shots. The scene is shot on location, on the highway. The rest of the scene is also shot on location patricianly on the street of Paris. The camera is very mobile and shaky. The pans in shot 3 and 4 are very quick, creating blurred images. The Lighting is natural in shot 7, the sun shines directly into the lens, creating a bloomer. Belmondo is renowned and often initiated for his casual acting style in this film. He seems to improvise most of the time. Finally, this series of shots subvert the rules of continuity editing. The cut from shot 3 to shot 4 is less than 30 degrees and, therefore creates a Jump cut. In shot fire, Michael’s car is traveling from screen left to screen right. But in shot 6, the Police are shown traveling in different or opposite direction, from screen right to left. The Cameraman has crossed the road after filming the car to film the motorcycles. Such a swift change of direction creates a confusion of screen space. Almost in the same vein, when Michael stops the car, he looks screen left at the Police passing by. But after he picked up the gun, he looks screen right at the Policeman, instead of screen left, as the viewers screen left, as the viewers would expect. The cut from 15 to 16, the shot of Michael’s hand to the shot of the gun, created another jump, because there is very little difference between the two shots. The use of shaky, hand-held camera, together with the use of location shooting and natural lighting, jump cuts and discontinuous editing, do not aim to show the action clearly; instead, it offers a fragmentary and partial vision of the scene. These â€Å"imperfect† techniques represent the auteur’s presence and serve as a clear mark of the way he or she writes his or individual vision into the film. The effect these production techniques create is one of spontaneity and improvisation. However, what is interesting is the use of these techniques to give the film a documentary feel. The blurred pans, the shaky camera movements and abrupt editing testify to the difficulty the camera man faces in the situation which he found himself and his physical interaction with the event. It is imperative to note that the stylistic choices made by French New Wave directors were not simply determined by aesthetic considerations, but also y economics. The French New Wave is a low budget film making practice. Filming on location with natural lighting decreases production costs, just as the emphasis on spontaneity defrays pre-production cost such as script writing. Nevertheless, far from being deponent by the lack of finance, the French Wave directors identified low production costs with artistic freedom. They saw that a close relationship exist between the size of the budget and artistic freedom for visual creation and effect. Hence, they believed that the higher the budget, the lower the artistic freedom as one may not be allowed to improvise since every technicality would be in place. This is not the case in the Hollywood Film making. The direct opposite is the case here. To this end, a sharp contrast is noticeable while comparing the Hollywood Wave Film making with the French New Wave. FRENCH NEW WAVE CINEMA AND HOLLYWOOD FILM MAKING: JUXTAPOSITION Contrary to what we saw in the French New Wave Cinema, the Hollywood film making has taken a different dimension. Many of the initial conventions of the French Wave are beginning to go into extinction today. Jump cuts were used so much to cover mistakes as they were an artistic convention. Jean – Luc Godard certainly appreciated the dislocating feel a jump cut conveyed. The use of location shooting, natural lighting and improvisational acting by Midvale Claude Chabrol and Francois Truffaut as well as Jean – Luc Godard has been visited with an innovation with the emergence of Hollywood and its dominance in the film making in the world; as accurate and appropriate measures are often taken to curb any attitude of copying the incomplete and quick production of the French Wave Cinema. It is against this background that it has become necessary to say that since the advent of commercial Cinema of a century ago, the costs and complexity of film making have encouraged producers to develop a factory-oriented approach to production. This is the case of the Hollywood film making. The benefit of such approach includes the centralization of both production and management; the division and detailed subdivision of labor. This is not the case with the French New Wave Cinema as they upheld the director as the only competent artist without any form of division of labor. Contrary to the French New Wave Cinema, where standardized production is often questionable, Hollywood film production often yearns for standard. This, they do through putting all they can to ensure that the production is of standard. This stern from film style, product type, cost efficiencies derived from economies of scale, consistent production values; and the cultivation of a brand name in the movie market place. This was not the case in the French New Wave Cinema. Their major target was artistic freedom which should not be restricted by high budget. But in the case of Hollywood, artistic freedom is not emphasized, what is emphasized is the quality of the film to be produced which is often encouraged or motivated through huge budgeting and division of labour. The idea of proper film making set into Hollywood in 1910 in California; when the locale became the centre of commercial film production in the United States. The dominant firms referred to their facilities as â€Å"studios†, which invoke the more artistic aspects of film making, although operations on the kind of model that Henry Ford (1963-1947) was introducing to the auto industry at the time. In the larger global context, Hollywood has been the dominant force throughout motion future history due to the studio’s collective control of distribution as well as production. This control diminished considerably in post war era. This was due to the rise in independent production and freelance talent as well as the threat of television and other new media. Yet, the Hollywood studios are the strongest shaping forces in movie industry, and their operation today is the fundamental extension of the system that they established at their inception. It is against this background that it has become obvious that the current trend in the Hollywood film making is better off than the French New Wave Cinema and that is why some of the French New Wave Directors realized themselves that the Hollywood Cinema is something to write home about. To buttress our point and to clearly back up this juxtaposition without any form of prejudice, a cursory examination of some prominent Hollywood film makers such as John Ford, Alfred Hitchcock and Nicholas Ray would be taken into consideration. JOHN FORD AND THE HOLLYWOOD FILM MAKING There is nobody after having gone through his profile would doubt his greatness in the American movie making. Even among great film makers, the greatness of John Ford is often observed. This is why Welles much quoted Matra was â€Å"John Ford, John Ford and John Ford†. The road to Citizen Kane and Xanadu. A John Ford film was a visual gratification; this was not the case during the French New Wave Cinema. His method of shooting was characterized with clarity and apparent simplicity. Frank Capra called Ford â€Å"pure great† and Elian Kazan confessed that, even after half-a-dozen films, he studied Ford’s oeuvre to learn how to become more cinematic. She says ‘Ford taught me to tell it in pictures. . . Jack taught me to trust long shots. This is a clear indication that Ford as a filmmaker of the Hollywood believed and upheld the issue of technicality and visual elements in the making of his films. This is contrary to what was in vogue during the New Wave of French Cinema. Ford’s greatness in the Hollywood film making manifests again when Fredrick Fellini says â€Å"When I think of Ford, I sense the smell of barracks of horses, of gunpowder, . . The amending trips of his heroes. But, above all, I feel a man who liked motion picture, who lived for the Cinema, who has made out of motion pictures a fairly tale to be told to everyone, but in the first place a fairly tale to be lived himself . . . For all this, I esteem him, I admire him and I love him. † Ford made more than 60 silent films, about 130 movies in all. John Ford has to a great extent contributed immensely to the development of film in the world. Nicholas Ray was born on August 7th 1911 and died June 16 1979. Coming from a radio background, Ray directed his first and only Broadway production, the Duke Ellington Musical Beggar’s Holiday, in 1946. After a year he went into directing films, and he directed his first film, The Live by Night. This film though was visited with a lot of criticism, for its extreme empathy, The New York Times gave the film a positive review and acclaimed Ray for â€Å"good, realistic production and sharp direction. Ray has an eye for action details. His staging of the robbery of a bank, all seen by the lad in the pick-up car, makes a fine clip of agitating film. One of his prominent films ‘Rebel Without a Cause† distilled much of the essence of Rays Cinematic vision; expressionistic use of colour, dramatic use of architecture and empathy for those who struggle to fit in to mainstream society. Ray had been praised by most French New Wave Cinema, such as Jean – Luc Godard who referred to him as the Cinema. Thus he says â€Å"The Cinema is Nicholas Ray†. This at attests to the fact that Ray has contributed greatly to the field of Cinema. Having studied and researched in Hollywood Studio directors as can be seen above, it is important to juxtapose the French New Wave Cinema with their works in the field of film making. The way the films of the French New Wave were made reflected and interest in questioning Cinema itself, by drawing attention to the conventions used in film making. In this manner, the French New Wave directors strove to present an alternative to Hollywood by consciously breaking its conventions, while at the same time paying homage to what they regarded as good in Hollywood Cinema. French New Wave films had a free editing style and did not conform to the editing rules of Hollywood films. The editing often drew attention to itself by being discontinuous, reminding the audience that they were watching a film for example by using jump cuts or the insertion of material extraneous to the story (non-dugetic material). Godard in particular, favored the use of the jump cut, where two shots of the same subject are cut together with a noticeable jump on the screen. In a Hollywood film, this would be avoided by either using a sot/reverse shot edit or cutting to a shot from a camera in a position over 300 from the preceding shot. In Godard’s first full length film A Bout de Souffle, jump cuts were used during a lengthy conversation. Irrelevant shots were sometimes inserted for ironic or comic effect. The acting in the French New Wave Cinema was a marked departure from much that had gone before. They were encouraged to improvise their lines, or talk over each others lines as would happen in real life. In A Bout de Souffle, this leads to lengthy scenes of inconsequential dialogue, in opposition to the staged speeches of much traditional film acting as the case of Hollywood. Women were often given strong parts that did not conform to the archetypal roles seen in most Hollywood Cinema, for example Jeanne Moreau in Truffaut’s Jules ET Jim (1962) To this end, the reason why the French New Wave filmmakers praised a style so very different from their own has been obviously established and in this regard, one now understands that the excellent and perfect production of the Hollywood Cinema cannot in anyway be overemphasized. BIBLIOGRAPHY 1) http:/en. wikipedia. org/cinematic New Wave 2) Gerald Mast http://www/filmreference. com/Directors-st-ve/Truffaut-Franois. html

Free Handmaids Tale Essays: The Red Motif :: Handmaids Tale Essays

The Red Motif in The Handmaid's Tale In the dystopian novel "The Handmaid's Tale" written by Margaret Atwood, the recurrent appearance of the color red draws an interesting yet perverse parallel between femininity and violence. The dominant color of the novel, red is associated with all things female. However, red is also the color of blood; death and violence therefore are closely associated with women in this male-dominated ultraconservative government. We are first introduced to the color red when the narrator is describing how she gets dressed: "The red gloves are lying on the bed. Everything except the wings around my face is red; the color blood, which defines us." Here, we are unsure if Atwood is referring to blood as menstrual and feminine, or as the result of disobedience and the violence which results. The women of "Handmaid" are cloaked in red as a reminder of their fertility. However, in the context of Gilead, red is not just menstrual blood or blood resulting from birth; the red is a threat of death. Offred would later say, "I never looked good in red, It's not my color. "Red tulips are also a recurrent image in "The Handmaid's Tale." Tulips, often seen as llonic symbols in many works, can be interpreted this way also. Tulips are women, and red tulips are women cloaked in red, red blood. On page 12 Offred narrates: "The tulips are red, a darker crimson towards the stem, as if they have been cut and are beginning to heal there." If a deeper interpretation of this thought is warranted, I would think the place where the tulip meets the stem in the neck of the woman, and as the government came in and stripped them of all power they "cut off their heads" in a way by depriving them of money, reading materials, and any type of education. Tulips, like the cloaks, are symbols of violence against females in the perverse world of Gilead. A blatant use of red to relate women with violence can be seen on page 32: "But on one bag there's blood, which has seeped through the white cloth, where the mouth must have been. It makes another mouth, a small red one. . . This smile of blood is what fixes the attention finally." The men who are hanging are meant to scare, as Atwood clearly states, yet meant to scare who?

Health, Safety and Security Essay

Explain potential hazards and harm that they may arise from each in a health and social care setting (P1) There are lots of hazards that may occur in health and social care settings, these hazards pose risks of harm that effect specific service user groups. The essay is based on a private residential care home for the elderly with dementia, these people have mobility issues and other health issues associated with old age, e.g. high blood pressure and diabetes. There are 20 residents with 8 permanent members of staff including a nurse and various care workers. Hazards in the physical environment The physical environment includes everything that is around you e.g. people, buildings, pets, objects, temperature and air; all of which have a dramatic influence on people’s well-being. There is a governmental National Minimum Standards which people must maintain for a healthy physical environment. These pose risks for the elderly residents due to their limitations in vision and with movement. The hazard is the obstacle of boxes left in the narrow hallways. This risk is that the elderly people will trip over the boxes and cause injuries to themselves, this is caused by their limitations of movement and vision thus them not seeing the obstacle or can’t move to avoid them so they are likely to fall over them. (http://ageing.oxfordjournals.org/content/26/3/195.full.pdf) Hazards from equipment The hazards from equipment are any equipment you use or come in contact with in the work place; these could pose a hazardous risk. This is a hazard in the residential care home due to the residents needing regular medical tests to see if their medication is working and if not then a review of the medication is needed to assess what needed to be done to help the residents. If the medical equipment such as a sphygmomanometer gives false readings due to it been broken then it can cause patients to be misdiagnosed that there medication is needed at the dosage. This misdiagnoses could potently cause injury to the residents e.g. if a person has high blood pressure but the equipment gives a low reading then long term damage can happen to blood vessels such as ones in the kidneys. (http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2563463/) Hazards from infection Serious infections mainly only pose risks if procedures are correctly followed, if they are not followed then it causes unnecessary hazards to yourself and others. This is a potential life threatening hazard in the elderly residential care home especially for those who are immune compromised, which elderly people are. Diseases such as MRSA can spread rapidly around the care home if correct procedures in cleaning are not followed, this infection has been linked to over 1,000 deaths a year. These hazards of infection come from things such as incontinence pads not been disposed of, a lack of hygiene levels been maintained etc. (http://www.ncbi.nlm.nih.gov/pubmed/12652388) Hazardous waste Hazardous waste is any human waste and potently infected equipment, this waste needs to be disposed of correctly. Syringes and needles are a serious hazard which can cause needle-stick injuries; this can happen if these objects are not disposed of correctly. They should be disposed of in sharps boxes which are then incinerated; if not there is a potential risk of the spread of, HIV and Hepatitis B virus. Within the residential care home it is a large risk as if procedures are not followed for the residents, blood carried infection such as hepatitis B can be spread to other residents. This can happen by them having yearly flu vaccinations, if the needles are not changed for each resident then these infections are spread. Also soiled bedding and incontinence pads are a hazardous waste which should either be washed at a high temperature to kill the bacteria or be disposed of and incinerated, this will prevent diseases and infections spreading thus becoming a hazard. (http://www.epa.gov/ superfund/students/clas_act/haz-ed/ff_01.htm) Hazardous substances There are many hazardous substances in health and social care settings, most are only potential risks if correct procedures are not followed. This is a hazard particularly in care home as the residents can become disorientated and may ingest the chemical cleaning products without realising how hazardous it can be. By ingesting the chemical cleaning products it could kill or seriously damage the residents internally. To prevent this happening, all hazardous substances should be stored in either a lockable cabinet so residents cannot ingest them. Also medicines are a hazardous substance which if they are not stored in a lockable medicine cabinet can lead to residents ingesting them which can kill them. (http://www.rospa.com/occupationalsafety/training/riskassessment/control-of-substances-hazardous-to-health.aspx) Hazardous working conditions Working conditions are all aspects of where you are during your work. This includes things such as the staffing levels, hours of work and staff relations. There are a lot of regulations in the health and social care sector which helps maintain a standard of care. However there is a higher than normal levels of staff turnover with much staff shortages this causes the staff to have to rush over there work thus procedures are not always followed correctly leading to an increase in the risk of accidents and injuries. Also many staff members may have to work double shifts or long shifts which may lead to staff neglecting residents as been over tired means staff will forget doing things which is necessary. Within the care homes for the elderly this is a very dangerous hazard, due to their possible limitation in movement, it can cause the service users to come to harmed due to neglect caused by a lack of supervision by staff members as they are over worked. Hazardous security systems Security systems are put in place to protect the safety of staff and the service users. All social, health, yearly years care and residential homes have security system procedures in place to protect people. Within the residential care home there are lots of confidential personal medical records that have to be kept secure. If they are not kept secure then their bank details could be used and their money stolen without them knowing, this could lead to their family not been able to afford to pay for the care home and the person losing their place in the home. Also the residents have dementia so there is a security hazard as they may wonder off the premises and get injured. To prevent this happening all doors and windows must be locked. Doors can have electronic locks so only authorised people can enter or leave the home, yet if there’s a fire or emergency the doors unlock to allow residents and staff to leave easily

Code of Ethics Paper Essay

Most professional healthcare organizations have defined a mission statement, a code of ethics, and core values. These three documents must be agreement with each other and work together to define the organization. A mission statement communicates the overall purpose of the organization, and uses concepts such as philosophy or distinctive factors (Babnik, Breznik, & Dermol, 2014). A code of ethics is defined as â€Å"one of the characteristics of a profession. It is defined by the profession through the professional association and serves to inform members of that profession and society about the profession’s expectations in ethical matters† (Kikuchi, 2005). Finally, core values are the chosen principles or virtues on which importance is placed (Fremgen, 2009). Here we will discuss these aspects of the American Nurses Association (ANA), as well as the relationship between the organizations goals, social responsibility, and the congruence between the ethical values and those of the professionals who belong to the organization. The nurse, in all professional relationships, practice with compassion and respect for the inherent dignity, worth and uniqueness of every individual, unrestricted by considerations of social or economic status, personal attributes, or the nature of health problems. The nurse’s primary commitment is to the patient, whether an individual, family, group or community. The nurse promotes, advocates for, and strives to protect the health, safety and rights of the patient. The nurse owes the same duties to self as to others, including the responsibility to preserve integrity and safety, to maintain competence, and to continue personal and professional growth. The nurse participates in establishing, maintaining and improving health care environments and conditions of employment conducive to the provision of quality health care and consistent with the values of the profession through individual and collective action. The nurse participates in the advancement of the profession through contributions to practice, education, administration and knowledge development. The nurse collaborates with other health professionals and the public promoting community, national and international efforts to meet health needs. The profession of nursing, as represented by associations and their members, is responsible for articulating nursing values, for maintaining the integrity of the profession and its practice, and for shaping social policy. The relationship between an association’s nurse’s culture, ethical behavior and decision making can be divided into severe parts. According to the Ethics Resource Center when serving the health care industry place more emphasis on profit, they risk losing their integrity. Health care practices that are more concerned with their place in the market often face greater challenges in maintaining ethical standards. Administrators, doctors and other health care workers provide ineffective care when their priorities become skewed. Care eventually is eroded when the organization’s culture promotes greed and power over patient-centered care. Now there are seven guidelines in making ethic decision making when individuals find themselves in the position to make decisions, they should first consider some of the guidelines associated with ethical decision-making, and keep these in mind throughout the entire decision-making process. Nurses deal with people during some of the most vulnerable times in their lives. It is therefore critical that there be a clear description of the duties and obligations that are an integral part of being a nurse. A high standard of ethics and personal responsibility is imperative. The American Nurses Association Code of Ethics is a nine-part that defines the expectations and responsibilities of the professional nurse. A code of ethics makes the primary values, obligations, and goals of a profession explicit. The American Nurses Association code of ethics serves a few purposes. It is a succinct statement of the ethical obligations and duties of every individual who enters the nursing profession. It is also the professions nonnegotiable ethical standard. The American Nurses Association code of ethics is also an expression of nursing’s own understanding of its commitment to society (ANA, n. d. ). Part of the statement of purpose, or mission statement, is that the American Nurses Association is dedicated to ensuring that an adequate supply of highly skilled and well educated nurses are available. The American Nurses Association is committed to meeting the needs of nurses as well as health care consumers. The code of ethics for nurses was established as an example for handling the responsibilities as a nurse in a behavior consistent with quality nursing care and the ethical responsibilities of the occupation. One ethical theory the American Nurses Association bases their code of ethics on is ethical relativism. They believe that people’s opinions vary from society to society and what one person believes is right is not necessarily what another person believes. This relates particularly to autonomy due to the fact that each individual is allowed to make their own decisions based on their care. The patient has the choice to accept or decline the care offered by their medical provider. the medical team has to abide by the patients choice whether or not they agree with it. another ethical theory that the American Nurses Association stands behind is deontology. Deontology, according to American Nurses Association (2014), â€Å"examines a situation for the essential moral worth of the intention of act, or rightness or wrongness of the act†. This theory correlates well with beneficence because it essentially means to be compassionate. As a nurse it is important to attempt and do well in every aspect of your job but it is most important to strive to help each individual to the best of ability. Most codes of ethics have little to say regarding charter and virtue, as such moral values are difficult to methodize than rules and principles of behavior. The American Nurses Association code is arguably unique in its relative emphasis on virtue and character, most especially the virtue of compassion. Most ethicists today recognize the importance of virtue and character in concert with the recognition of rules and principles in order to achieve a more complete and fulfilling moral life and in order to more sincerely and authentically discharge one’s moral duties. Even in the American Nurses Association code, the primary intended interpretation is likely to have been deontological and contractarian, but the importance of character and virtue is not ignored either.

DWI

DWI Drinking and DrivingOBJECTIVEAs one of the leading causes of automobile accidents and deaths, the dangers involved in DWI (Driving While Intoxicated) needs to be brought to the attention of the drivers and the general public. The ultimate goal of this project is to bring a better understanding about DWI to the public in an attempt to enforce safety on the roads.OVERVIEW New.movieThis is the main movie. Start up the project from this movie. All other movies will be opened up as movies in a window. Most importantly, it contains the main menu which includes the help function (dice), navigational buttons (beeper), and the two main icons (glass key.) As the background music, a jazz tune by Joe Pass was borrowed. Mouse clicks on the navigational tools will make highlights on the buttons (along with descriptions on the LCD) and sound off a corresponding puppet sound (note that the 'chaching' or 'cough' sound plays only while the mouse is down.)Pink Floyd in January 1968 Left to right: Maso n, B...Some functions such as volume control, quit, and help are under construction. Dash.pict (dash)This frame was intended to create an interactive driver's seat in which the user can learn about the functionalities of the gauges and instruments. However, this page frame is currently under construction. Once it is finished, the following shall be available. · Each gauge and instrument will light up (rollover effect) and then give the name a brief description of the functionality (by sound.) · Detailed information can be seen with a mouse click on the gauge which moves the frame to the next destination. · Driver's education tutorial (manual and/or automatic transmission.) Car_flash.movie (car)This movie functions as a sub-menu page frame for the 'Driving' theme. Putting the cursor on the topic bar will show a brief...

African American Civil Rights Movement

The African-American civil rights movement is about a century old and it started from the grassroots level for the end of racial injustice and social discrimination towards African Americans. The struggle was a combined effort of the many black African American leaders, ministers and communities comprising the authorities of black churches, editors and publishers of black owned newspapers, racial and interracial organizations. The struggle was for getting the basic civil and human rights which the society was denying to them. There were many organized legal challenges in the court of law and also many acts of courage against cruel police actions against the movement. (History Topic, African American civil rights movement) A particular example of this type of struggle has been displayed in the book Warriors Dont Cry written by Melba Pattillo Beals. The author has narrated a horrible example which clearly shows the extent of racial feeling and hatred that was prevalent in the US society during 1950 after the Second World War. â€Å"As she walks through the halls and rooms of the old school, she recalls the horrible acts of violence that were committed by the white students against her and her friends.†(Warrior’s Don’t cry, Free Essays). In spite of the Supreme Court order in 1954 that all schools must provide equal education to all students and it would be unconstitutional for some schools to deny this opportunity to some, the worst incident happened at Central High School in Little Rock, Arkansas. The school authorities took three years to complete the integration plan. The entire white community in the town started protesting the integration plan and acts of violence towards the African American community spread in the town. Seeing the public  outrage many black students decided to stay back in the black only school in the city that was under funded. (Warrior’s Don’t cry, Free Essays) The local Arkansas authorities passed laws and ordinances that would prevent the integration plan of the school. The Governor of Arkansas sent National Security Guards to surround the school building and prevent the black students entering the school premises. Nine black students, which includes the author Ms Beals defied the order and started walking towards the school. But they could not reach the school as â€Å"before they even reached the property they were met with great resistance from racist citizens who spat upon them, mocked them, threw sharp objects at them, and even physically beat them. Melba describes the deep hurt she felt as for the first time in her life she saw the harsh reality of racism at its worst.† (Warrior’s Don’t cry, Free Essays) The incident took the nation by storm as the African American civil rights movement was then at its peak form. Amazed by their courage against oppression, these young students popularly came to be known as Little Rock Nine and they were appreciated for the stand they had taken against the oppression that their people were facing for the past few centuries in America. The blacks were forced to use separate restrooms, drinking water, restaurants, sidewalk and every other means of public utility service. Though during this time, people started to believe that it is possible to co-exist peacefully with the blacks and that was good for the society at large, the South was not ready to accept the departure from their century old beliefs. (Warrior’s Don’t cry, Free Essays) The incidents of racism during the 1950’s in America’s south have also been described in the book ‘Separate Pasts: Growing Up White in the Segregated South’  written by Melton Alonza McLaurin. It is an honest admittance of the fact from a white Southerner that how severe was racism at that time. The author has described an incident of his in the book where he has punched a black boy named Bobo, because he used the same needle that he does to blow up the basketball. He has also referred an African American school teacher who forces him to call her â€Å"Miss†. (Amazon.com book review) This is an example which shows how African American school teachers were looked down upon by their white students during 1950’s.   These scattered incidents were enough to ignite the fire for the Civil rights movement. African American soldiers after returning home risking their lives from the Second World War, found that they were largely deprived and ignored at home. Thus â€Å"The National Association for the Advancement of Colored People (NAACP) and the Urban League  Ã¢â‚¬â€ including their Minnesota chapters — joined other organizations in using legal, political, judicial, economic, and legislative means to gain full citizenship rights for their people.† (History Topic, African American civil rights movement) Then the famous Reverend Martin Luther King, along with his colleagues under the banner of Southern Christian Leadership Congress (SCLC), started a nonviolent and civil disobedience movement that took the movement to a new height amidst mass protests. It started with the Montgomery Bus Boycott in 1955 and spread through sit-ins and large peaceful demonstrations, as local groups and their leaders joined the struggle. (History Topic, African American civil rights movement) The prominent                 leaders of the movement were W.E.B. Du Bois, Malcolm X, Martin Luther King Jr., Rosa Parks, etc. (African-American Civil rights Movement)

CAPM and Fama French Coursework Example | Topics and Well Written Essays - 2250 words

CAPM and Fama French - Coursework Example The report uses the Eviews for the data analysis and hypothesis testing for CAPM & FAMA French Model (Dougherty, 2011) The paper is bifurcated into two parts. Part 1 is based on the test of Capital Asset Pricing Model and Fama French Model using the factors for US stocks for the period of 1963 to 2013. Part 2 of the report is based on the audit fees to evaluate whether the firm characteristics explain the cost of audit or not. The capital asset pricing model is referred to as the model that describes the relationship between the risk and return, which determines the appropriate required rate of return on assets. (Sharifzadeh, 2010) The formula for capital asset pricing model is as follows Βi = Beta , which refers to as the sensitivity of the risk premium to the expected return. The risk premium is referred to as the excess ret urn of the market over the risk free return .i.e. (E (Rm) – Rf) Fama & French model is referred to as the extension of capital asset pricing model. The model adds the size and value factors in addition to the market risk factor in capital asset pricing model. The model considers the fact that whether the small cap stocks and value stocks outperform markets on regular basis. This is the reason; Fama French model is referred to as the three factor model. (Bodie, et al., 2009) The section of the report identifies the fact that why should we test CAPM and Fama French Model? The answer is that the CAPM is used to assess the impact on expected return on asset exclusively by the movement in market risk premium. The CAPM gives an ideal situation of how to price securities that are traded in financial markets to determine the expected return on asset. The major reason to use the CAPM model is that the model gives the objective nature of cost of equity, which the model can yield. (Besley & Brigham, 2007) The Fama French model supplements the CAPM model to further evaluate the cost of equity in terms of return on

Patriot act Essay Example | Topics and Well Written Essays - 2000 words

Patriot act - Essay Example While supporters of the law claims that the law is meant to aid the investigations and arrests of terrorists, its opponents argue that although the law was meant to improve security in the US, it has bestowed the government with too much power that threatens the civil rights and puts democracy at trial. The first account that faces the controversy of the Act involves they way in which the law was passed. The law was passed very quickly, barely one month after the September 11th terror attack. The deliberation of the provision of the act was done in less than 48 hours. This brings in the issue of whether the law was well discussed and evaluated before being passed by the congress. For any Act to be passed into law there is a need to have a comprehensive review of its impact and implication. The law has to be in line with other laws taking consideration of the possibility of contradicting other laws. For instance, the law gives powers to homeland security in regard to surveillance and search and seizure in its operations. However, this tends to contradict several civil liberties enjoyed in the country and which are guaranteed by the constitution. For instance, although the Patriotic Act allows the law enforcement the power to surveillance, search and seizure, the law seems to undermine the right to privacy. Although the constitution does not spell out on the issue of privacy, many Supreme Court decisions have supported the right to privacy. In addition, the power to invade ones premise to search without notification is seen as violation of people’s right to privacy (Greenwald, 2006). In another dimension, the law has also been viewed as an avenue to achieve other hidden agendas by the law enforcement agencies. For instance, instead of the law enforces invading suspects’ homes just for the search of terrorism activities, the law enforcers can take advantage and use the law to achieve their own personal goals. Additionally, it has been argued that the law

Marco Polo and Matteo Ricci Accounts of China Essay

Marco Polo and Matteo Ricci Accounts of China - Essay Example The imperial power of the Chinese passes from the father to the son, however the people have a say in the staying in power of a ruler. When the people grow inept of a ruler they have the ability to strip him the throne and place a new man with courage and the qualities of being a leader. The Chinese prefer dying honorable death rather than be under a monarch who is usurping and swear allegiance to him. They therefore use and employ the ideologies of this proverb more frequently that, â€Å"no woman is moral who has two husbands nor any vassal faithful who has two lords†. The laws that are governing China are not enshrined to any logical way, however any person who succeeds in getting the throne makes his own laws and he who succeeds him is obliged to implement the laws .The Chinese people have a government that is monarchial ,however to certain degrees this government is an aristocracy .Decisions in relation to governance are made by the magistrates but the king has to make co nfirmations by writing though he has no powers to make any final decision without first consulting with the magistrates. The income does not go to the exchequer but is a resource of the public and is taken to the public treasury. The running of most of the national issues like the military and management of the prisons are met by the national treasury and where the funds cannot be met by the available resources, new taxes are imposed to raise the extra income to meet the national demands of the republic of china (Kashlansky). The magistrates are grouped into two, those from the national levels and those at the provincial levels. Besides the magistrates there is a group of about 60 philosophers who have proved allegiance to the king and are loyal to the realm. This group is kept by the king for the good of business and benefits to the royalty. In addition to the magistrates ,at the national palace there are various organizations which are instituted for various purposes .there are al so members of the cabinet who have no public administrative powers but have the highest office dignity. Marco gives an account of the tartars who had an eloquent ruler who came into power with approved integrity, justice and valor. The king came into power with so much moderation and fairness that his fame spread all over the world. By finding himself as the head of so many brave men he ordered them to arm themselves with arrows and bows so as to fire an assault to the neighboring provinces. The king ensured that he developed love with the people and gained their respect. However in later stages he became a dictator and developed strict regulation which had even penalties for death of defaulters of regulations .The tartars had a nomadic life and never stayed in one place, constantly moving in search of greener pastures. They had women with courage and virtue for the management of their homes (Marco).The women observe chastity and no quarrel is heard of or experienced in the families with the women always taking care of the children and the provision of food for the family. The city of Kin say is reported to have men and women who love life and use gold and silver. The authority of this city equally felt quite insecure and made it a rule to guard its numerous bridges with numerous precautions especially after dusk such

The Business Of Unilever Nigeria Plc Commerce Essay

The Business Of Unilever Nigeria Plc Commerce Essay Unilever has built its business on understanding and responding to the needs of its consumers globally. Its corporate goal is to add value and quality to the basic aspects of its consumers satisfaction which adds value and srength to the consumers life. Unilever Nigeria Plc, came into life as Lever Brothers (West Africa) Ltd on 11th April, 1923 by Lord Lever Hulme, but the companys antecedents have to be traced back to his existing trading interests in Nigeria and West Africa generally, and to the fact that he had since the 19th century been greatly involved with the soap business in Britain. Unilever Nigeria started with the soap manufacturing company, and is today one of the oldest surviving manufacturing organizations in Nigeria. Their Products: Unilever produces a lot of products, namely; Food brands (e.g., Knorr, Lipton, Blue band, Beverages) Home care brands (e.g., Shampoo, Toothpaste, Soap, Moisturising cream) Personal care brands ( e.g., Lux, Vaseline, Sunsilk, Omo, Pears) Nutrition Health, hygiene and beauty Unilever food solutions Your suggestions Latest brand news The success of this business is as a result of the sound relationship which they have established with the consumers in the local cultures and markets creating products that help them transform in life. In sustaining these successes, they ensured to maintain the highest and sound standards of mutual behavior towards their employees, consumers, customers, communities and operating environment as a whole. Talking about their brands, they produce domestic goods which they know from the onset that people would really need such goods because, it enhances the daily living of people. For this reason, they are committed to meet the everyday needs of people everywhere in Nigeria. In addition, because they are have International experience and support, it enables them to consistently develop brands, which raise the worth of life. In essence, most people in Nigeria always have their products at home. 1.2 THEORETICAL FRAMEWORK The PESTLE Analysis is an analytical tool used to evaluate and identify the Political, Economic, Social, Technological, Legal and Environmental factors in a given economy that would affect the operation of an organization. According to Kotler (1999) PESTLE Analysis is a useful strategic tool for understanding market growth or decline, business position and direction for Operations. This Analysis also allows an Organization to have a competitive advantage over other firms in the industry. Political Factor: This factor is always necessary to be evaluated, in order to know the favorability of the political climate to market growth and development in a particular country, such as the Government Stability, Taxation Policy, and Attitude of the Government towards foreign investment. Economic Factor: This Economic framework is used to measure the state of an economy by considering the GDP, the wage level, interest rate, the disposable income, unemployment rate, business cycle and the economic growth in the country. Socio Cultural Factor: This indicator is used to measure the rate and growth of population, changes in the taste and preferences of consumers, the changes in the lifestyle of consumers and the level of education of the populace which would have a great effect on the demand of the products or services provided by the organization. Technological Factor: This Framework is used to evaluate the level of Government spending on Research and Development institutes and the efforts of government and private sector efforts towards technological advancement. Legal Factor: This is used to know the laws and regulations that exist in the environment an organization is operating such as the employment, health and safety laws. Environmental Factor: This is used to understand the various environmental laws, natural resources available and the prevailing weather condition in the economy. 1.3 ANALYSIS Using Porters models (Kippenberger, 1998; Haberberg and Rieple, 2001), but to examine it in addition to other strategic frameworks of  SWOT  and  PEST analysis. In trying to analyze the strategies, it will be fair to know what Business Strategy is all about. Business strategy to my own understanding is a way in which organisations view the future, the extent to which the business is heading to, the plan, set targets, etc. The basic aim of strategy is to move the business forward, it is not all about making profit alone, but how the business can succeed eventually. In other words, it will establish strategic direction, and implement those strategies, all in an effort to satisfy key stakeholders. Robert and Caldart (2009) view strategy as a way a firm can only hypothesize about the implications of different possible initiatives and learn more about them through interaction with other actors such as competitors, regulators, customers, suppliers, and partners in its competitive landscape. In these situations, managers face the extremely difficult problem in making decisions that demand a long-term perspective, committing the firm in the long-run within a competitive landscape that is unlikely to stand still. We call these decisions strategic decisions. Porter E.M. (1996) Views strategy as being flexible, companies must be flexible to respond rapidly to competitive and market changes aggressively to gain efficiencies and achieve best practice. Strategy to him is total quality management, benchmarking, time-based competition, re-engineering, change management. From this definition, it is believed that, for any business to grow there should be freedom, ability to initiate plans on how to move the business forward. Ellis Williams (1993) expressed that, It indicates the perspectives for business to achieve better advantages, it elaborates tactics for business to face challenges, it points out the trends and competitions around the business. Business consists of two main aspects, namely external factor and internal factor. From the definitions given by these scholars, it entails that, strategy is seen as a means of making business to strive and to achieve a defined goal through vision, hard work, through perseverance that will lead to transformation. 1.4 Application IINTERNAL FACTORS: Internal factors include information and communication as one of the internal control components. The factors are systems used to control financial, reporting and accounting systems in an organisation. Smooth flow of information and communication across and within the organisation is influenced by the nature of the working relationship within the organisation at all levels. The working relationship coordinates organisations activities to achieve specific goal. When effective working relationship exists in an organisation, delegation of responsibilities is achieved. The main internal factors which are considered to uphold the organisation are the managers, employees, capitals, and materials. Managers: Since the inception of Unilever, there were constantly sound and visional managers succeeding the affairs of Unilever and respectively improving the management of Unilever. Employees: Unilever has massive employees who perform specific duties to move the organisation forward. Unilever has the worlds top makers of packaged which has products like shampoo, deodorants, soap, Vaseline, tea, and frozen foods over the world. The company sells its goods in over 150 countries and has returns of approximately $46 billion ( £31,5bn). Unilever controls subsidiaries in at least 90 countries and employs 295,000 (in 2000) people. Unilever is one of the worlds top three firms after Nestle and Kraft and the worlds second largest packaged consumer goods company behind Procter Gamble. Capital: Unilever is one of the oldest surviving manufacturing organisations in Nigeria today. The organisation is well known with its products all over the world, its food brand, home care products, Unilever food solution, personal care brands, nutrition, etc, Unilever is recognised as the worlds most valuable brand. THE EXTERNAL ENVIRONMENT The word external simply means outside that is the activities which takes place outside the business environment. The external environment of any organisation is a large and complex place. (Capon, 2009. P.5) for the sake of this work, we shall take a look at PESTEL analysis of the organisation, which includes Political, Economic, Socio-cultural, Technological, Environmental, Legal elements. Political Environment: The government is currently focusing on encouraging the local manufacture of finished and semi-finished goods in the country.  This  will be a  major advantage for interested local investors as it provides them with a playing ground for building their business.  Currently, local manufacturers face a number of challenges including: High Input Cost,   Lack of petrochemical plant,   High cost of production/distribution,   Customs administration and port related issues,   Common External Tariff (CET) and issue of competitiveness Security of life property Weak legal framework   Although, there are various incentives in place to boost local manufacture the high transaction costs resulting from above make local manufacturing uncompetitive with the outside world.   Unilever, as a matter of policy, set a standard as to the way of tackling political issues. In the 1960s, many countries began to nationalise foreign firms which also affected Unilever. There were persistent calls for local equity participation in foreign firms; many companies were subject to local control on prices, imports, and employment of expatriate. An example is UAC, a subsidiary of Unilever, whose operation was in many African countries like Cameroun, Ghana, Ivory Coast, including Nigeria, was focused on as its profit margin and the rate of easy remittance of profit to its Anglo-Dutch parent was enormous. Nationalising UAC hampered Unilevers control over the market where UAC operates. Economic Factor: GDP real growth rate:  3.8% (2009 est.)   5.3% (2008 est.)   6.4% (2007 est.)   Year GDP real growth rate Rank Percent Change Date of Information 2003 3.00 % 105 2002 est. 2004 7.10 % 25 136.67 % 2003 est. 2005 6.20 % 44 -12.68 % 2004 est. 2006 6.90 % 43 11.29 % 2005 est. 2007 5.30 % 90 -23.19 % 2006 est. 2008 6.40 % 66 20.75 % 2007 est. 2009 5.30 % 78 -17.19 % 2008 est. 2010 3.80 % 44 -28.30 % 2009 est. Source:  CIA World Factbook This entry gives GDP growth on an annual basis adjusted for inflation and expressed as a percent. GDP (purchasing power parity):  $353.2 billion (2009 est.)   $340.3 billion (2008 est.)   $323.1 billion (2007 est.)   note:  data are in 2009 US dollars This entry gives the gross domestic product (GDP) or value of all final goods and services produced within a nation in a given year. A nations GDP at purchasing power parity (PPP) exchange rates is the sum value of all goods and services produced in the country valued at prices prevailing in the United States. This is the measure most economists prefer when looking at per-capita welfare and when comparing living conditions or use of resources across countries. The measure is difficult to compute, as a US dollar value has to be assigned to all goods and services in the country regardless of whether these goods and services have a direct equivalent in the United States (for example, the value of an ox-cart or non-US military equipment); as a result, PPP estimates for some countries are based on a small and sometimes different set of goods and services. In addition, many countries do not formally participate in the World Banks PPP project that calculates these measures, so the resulting GDP estimates for these countries may lack precision. For many developing countries, PPP-based GDP measures are multiples of the official exchange rate (OER) measure. The differences between the OER- and PPP-denominated GDP values for most of the wealthy industrialized countries are generally much smaller (CIA World Fact book)   In Nigeria there was uncertainty about duties to be paid by companies due to inflation and fluctuation of currency. The effect on Unilever was a decrease in profit in 2005 compared to 2004, though there was increase in turnover. In 2004 and 2005 the profit after tax were =N= 2.167 billion (naira) and =N= 1.616 billion (naira) respectively, while in the turnover in 2004 and 2005 were =N= 28.6 billion (naira) =N= 33.4 billion (naira) respectively, which indicates increase in turnover but decrease in profit. Also the low per capital of people affects Unilevers market. Over 30% of Africa population lives on less than $ 1 per day. Socio-cultural Factor: Looking at the social factor of Unilever, their main focus is to add beauty to life, they ensure that they meet the needs of consumer on daily basis Such needs are; nutrition, hygiene, and personal care with brands that help someone feel good, look good and get more out of life. Unilever can make products that help give children a good start and be healthy for longer time. Their brands are also involved in a number of social initiatives to promote the importance of playing sports. Unilever has a platform and ground to improve vitality worldwide through its global scale and its interactions with consumers. Every day, 150 million consumers use Unilever brands. They use them to feel really good. Health and Welfare Concerning the area of health, Unilever has the credit to make people feel very healthy because they have good food that establishes their satisfaction. Soya is another plant-derived ingredient with an excellent nutritional profile. It is cholesterol-free, and a good source of protein, vitamins and omega-3 and omega-6 fatty acids. It has modest cholesterol lowering potential Unilever Brand Unilever brand is superior and sound brands to help add value to the lives of people in general.Unilever Nigeria is a leading manufacturer of Oral care products such as Close up Fresh Red Toothpaste, Close-Up Extended Protection Toothpaste, Close Up Expert and Popular Toothbrushes. From the launch of Close Up Red Gel toothpaste in 1975. Technological Factor: The basic aim of technological factor is that, it enhances quick awareness to the general public through the use of internet facilities, radio, television etc which promotes the marketing aspect of the business. Unilever attract people with their advertisements, another strategy they use is e-commerce. Unilever wants to step up the use of the Internet in order to improve brand communication/marketing and on-line selling to simplify business-to-business transactions throughout the supply chain. Legal Factor: Though Nigeria has a weak legal structure generally, it has a Parastatal called Nigeria Agency for Food Drugs Control (NAFDAC) that regulates activities of multinational companies that are into manufacturing of consumables like foods, Beverages and Detergents. Unilever are committed to providing consumers with products that are consistent in quality, safe in use and free from adverse effects at all times. These are achieved by: 1. Fostering a consumer safety structure throughout the company by establishing systems and processes that will guarantee the well being of their consumers. 2. Complying with all legal requirements in the management of consumer safety. 3. Implementing an effective consumer complaints mechanism, to monitor, investigate and deal with complaints from the trade. 4. With all these precautions, they are continuously ascertaining that their products and processes meet the highest standards of quality and safety. Environmental Factor: Unilever  Nigeria takes the responsibility of raising the quality of life of people in the operating environment through the quality of their brands and contributions to communities in which they operate. Talking about the environment, it explains the weather, temperature and the climatic condition of the environment which the business operates, in most cases, when the weather condition is good, it favors the business itself. Unilever is a market that is known globally and its market has been successful all over the world, due to this awareness, its brand is well appreciated. Porters Five Forces: Understanding the nature of each of these forces gives organizations the necessary insights to enable them to formulate the appropriate  strategies  to be successful in their market (Thurlby, 1998). Rivalry: Rivalry in any business outfit is inevitable, when a business should have its rivals, it motivates them to improve more in their products in other to attract more attention to consumers. The intensity of rivalry, which is the most obvious of the five forces in an  industry, Unilever has been more dominant in market compare to Nestle. Barriers to Entry: The threat of new entrants is usually based on the market entry barriers. In contrast, entry barriers exist whenever it is difficult or not economically feasible for an outsider to replicate the incumbents position (Porter, 1980b; Sanderson, 1998) Suppliers: The threat that substitute products pose to an industrys profitability depends on the relative price-to-performance  ratios  of the different types of products or services to which customers can turn to satisfy the same basic need. Customers: Kippenberger (1998) states that it is often useful to distinguish potential buyer power from the buyers willingness or incentive to use that power, willingness that derives mainly from the risk of failure associated with a products use. In any business organisation, Buyer Power is a force that influence the value established by an  industry.   The most important aspect of buyer power is the size and the concentration of customers. Other factors are the extent to which the buyers are informed. Substitutes: as the name implies, substitute products are usually many in the market and vast numbers of substitutes are available, supplier power is seen as a mirror image of the buyer power. In other to convince customers to buy products at different prices in the value created for each of those buyers usually indicates that the market is characterised by high supplier power and at the same time by low buyer power (Porter, 1998). Bargaining power of suppliers exists in the following situations: Where the switching costs are high (switching from one Internet provider to another); High power of  brands  (McDonalds,  British Airways,  Tesco); Possibility of forward integration of suppliers (Brewers buying bars); Fragmentation of customers (not in clusters) with a limited bargaining power (Gas/Petrol  stations in remote places). 4. SWOT ANALYSIS: SWOT analysis to my own understanding is a way to analyze the Strengths, Weaknesses, Opportunities, and Threats involved in a business environment. It explains the purpose of the business and if there are any lapses or pot holes, the management is liable to provide solutions. The table below summarises the SWOT analysis of Unilever Nigeria Strength: Unilever Nigeria is recognised as a global company which has its products all over the world. It has strong brand portfolio and sound relationship with retailers basically and economies of scale. Strong roots in local markets and first-hand knowledge of the local culture. Weakness:Unileverweakness is the dual leadership not connecting with customers and secondly, Inefficient management for RD the inability to maximize. Opportunities: Unilever has the opportunity of increasing need for healthy products and changing consumer preferences by adding value to their daily needs. Threats: Unilever encounter decrease in revenues and strong competition, increasing store brands. They also encounter Tougher Business Climate and exchange rates. 1. Core Competences: A core competency is a way in which a business handles the affairs of the organisation. In other words, the organisation makes advancements to the growth of its business. In core competence, it is not usually easy for competitors to imitate, take for example, in the area of branding, the Logo of a company, and their style of doing things etc it is usually difficult to imitate. The core competence of Unilever is that, it can provide competitive advantage in its strong brand portfolio, strong relationship retailers. Brand is an asset of a company, it helps to distinguish companies product just as my lecturer Mr. John rightly said, it is the brand and logo of a company that promotes the market to competing products to help sales and capture the market. 2. Global perspectives Unilever is an organisation known globally and it has made impact to so many peoples lives, their products have spread abroad, they have gainfully employed millions of people and their products have been sold massively across the globe. Its global factor is achieving its growth and objectives, looking at how Unilever has pushed the business toward global approach is focused towards new opportunities, this could be traced back to how Unilever started, viewing this from the historical perspective of the company. In 2002, Unilever initiated a procurement centre in Shangai and China, this was to increase opportunities for Chinese raw materials providers. Unilever also carried out research and development to be able to ascertain new product and have basic knowledge to introduce to new market, these activities were meant to boost Unilever global business. Another factor Unilever adopted is in the area of brand, they did this to create awareness across border synergies in manufacturing and marketing. In other to accomplish this task, it started in 1999 when it launched the Heart Brand logo of ice cream product, this was meant to enhance its products. This idea was carried out to capture integration amongst subsidiaries to facilitate control centralisation. Conclusion: Bye and large, the organisation is in a very good position to continue growing. The history of Unilever is really amazing because, it started with the soap production and gradually, it grew up to producing diverse products today which is really enhancing the lives of people. In this work, I established the following which include thus: The History of Unilever Nigeria The theoretical Framework The Analysis, internal and external factors The five forces (Porter) SWOT Analysis and Core competences and finally, Global perspectives